Marketers are increasingly trying to deliver exceptional experiences to their consumers.
Over the last few years, due to events that have disrupted routine as we know it, these professionals have been looking for ways to adapt to the new consumer journey, seeking to personalize and offer a unique experience, even online.
Oracle, in partnership with Ascend2, conducted a study with 853 marketing professionals from different countries, with the aim of identifying the technologies and strategies that are helping these professionals in their daily lives.
The challenges coming in 2022
According to respondents, the biggest challenge they are facing is bahamas whatsapp data maximizing performance across all communication/sales channels. 38% of professionals say that, in the digital environment, consumers are everywhere, whether consuming content or interacting with the brand in a more active way.
Professionals are looking for ways to keep up with consumers, to know how to please them in their online behavior, to remain relevant and consistent according to the public's tastes and expectations. Therefore, brands are looking for tools and technologies that can bring brands and consumers closer together.
Strategies and Tools for Customer Success
Personalization is the main trend for this year, according to data from the report, 43% of companies intend to invest in personalized offers and content with a focus on customer retention.
To this end, professionals intend to invest their resources in producing content in video formats and virtual events, a strategy that aims to facilitate consumption and increase returns, given that video is considered the best type of media for achieving goals.
Technologies that will help
The interviewees listed the technologies they are using to achieve their goals as:
customer data tool (CDP), which allows you to anticipate customer needs to personalize the message;
content management systems (CMS), to manage and create more innovative and personalized content;
customer loyalty program, to encourage and reward customers who remain engaged with your brand.
Furthermore, 59% of professionals who said they “can’t live without AI” have more successful marketing strategies than those who don’t use AI. However, 30% of them fear losing the full capabilities of this technology over the years.
Despite this, 42% say they trust AI to personalize offers and content, in addition to using it for manual and repetitive tasks, such as creating communication flows and A/B testing of subjects and copies.
94% of respondents believe their 2021 results were a success, and around 37% are confident that 2022 will be equally advantageous.
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More about Digital Marketing
the latest version of The CMO Survey report revealed how digital marketing experts are looking to achieve increasingly impressive results in 2022;
the same report also shows what the expectations are regarding investment in digital marketing strategies and traditional advertising for this year;
The report “The Great Reshuffle”, developed by LinkedIn, focused on the “Power of a unified brand” and shows how branding strategies can change to achieve better results.