Functionality that goes from online to store

[ishanijerin1]

Buying books online is now commonplace.
However, we will introduce bookstore apps that go a step further and have a variety of functions.



It's not just about buying books. Most bookstore apps are multifunctional.
Image 1: kinoppy

Kinokuniya Bookstore's app "Kinoppy" is an e-book service.
Sanseido's app serves as a membership card, and Tsutaya Bookstore's app allows you to purchase books from flyers.

Another thing we want to focus on this linkedin database time is the app "honto with," which can be used at multiple bookstores, not just one. It
can be used at 286 stores nationwide, including Maruzen, Junkudo, and Bunkyodo. In addition to being able to search for the availability of the book you want at nearby bookstores, you can also find out which shelf the book you're looking for is on in the store.

Image ㈪hontowith



Aim to increase sales with an advanced app with O2O functionality


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What's great about honto with is that it also functions as an O2O app that can drive customers from online services to stores.
You can earn points by visiting a store and checking in with the app.
Also, if you register your point card membership number in the app, a membership card barcode will be displayed, and you can earn points when you shop in-store just like you would online.
In this way, points earned in-store and on the e-commerce site can be used for both purchases.