Everything you need to know about salesforce experience cloud

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In April 2021, Salesforce decided to replace its Community Cloud with a more modern-day service. The need to turn to the digital world has never been more pressing than in the current pandemic situation. Many companies have had to readapt their workflows and for this reason, Salesforce has built an exciting alternative. This is how Salesforce Experience Cloud emerges, a platform that promotes the creation of connected digital experiences to manage the entire customer journey in your company. If you still don't know about this, this post will help you clear up any doubts you may have.

What is Salesforce Experience Cloud?
Salesforce Experience Cloud is a platform integrated with Salesforce that allows you to build online communities and establish a point of contact with customers, partners or employees. In other words, with Experience Cloud your company can establish a personalized corporate virtual space in line with its style. It also offers the possibility of digitalizing business processes in line with today's contactless alternatives.

This has been achieved by combining features like iceland whatsapp lead Experience Builder, Salesforce CMS, Mobile Publisher, and the Salesforce web application suite, through which businesses can easily create and deliver custom content, websites, portals, mobile apps, and storefronts.

Integrate data from any source: Whether it's data pulled from Salesforce or third-party sources, Experience Cloud lets you integrate data from any source—including leads, opportunities, cases, campaigns, orders, financial reports, and custom objects.
Creating personalized experiences: Turn your business into a provider of personalized experiences that meet the expectations of each type of user. To do this, Salesforce Experience Cloud uses the data provided by the CRM to achieve optimal segmentation of markets, audiences, and target users.
Custom design for every type of device: optimize the digital experiences your business provides with a variety of fully functional templates for all types of mobile devices and with an easy and intuitive interface. In addition, it works on the basis of responsive design.
Boost engagement with your users: manage custom badges to reward the most active users in your community. Plus, with Experience Cloud, members can recommend each other based on their skills and experiences.
Real-Time Tracking: Provides the ability to measure, process, and analyze data from your sites using customizable Lightning dashboards in Experience Workspace to continue optimizing brand experiences.
Streamline response management: Aggregates the wealth of brand information available across all generated pages and experiences. This allows you to collect and process conversations, files, groups, and experts in a single experience, providing greater organization of responses.
Analytics for decision making: For customer community plus users and partner community users, reports and dashboards can be displayed.

Salesforce Experience Cloud Quick Start Package
Increase engagement and collaboration with your customers, partners and employees by building online portals and self-service communities.

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What kind of experiences can you create?
With Salesforce Experience Cloud you can build diverse brand spaces tailored to your company's corporate style and business flows. For example, you can create:

Help and customer service center: Provide a point of help to your customers without having to contact support. Establish a knowledge base where frequently asked questions and other help articles are found that allow users to find the answers on their own, in a self-service style. This platform can also serve as a community forum or portal where users share their opinions, comments and suggestions about your products, services and brand experiences; as well as a gauge of public opinion about the business.
Account Portal: A platform where your customers can manage and renew their accounts, as well as administer their cases and claims.
Partner portal: Offer your partners a one-stop solution for managing the company's channels and workflows. Here you can share new ideas, leads, contacts and strategies to boost and energize sales, as well as optimize workflows across all areas.
Employee community: a virtual space that facilitates the integration of all staff or simplifies the processes associated with remote work. Through this portal, areas can be grouped into teams based on objectives, projects or events. In addition, access to records, information and data is optimized, achieving greater personal efficiency.
Do it Yourself Sites: Beyond pre-built solutions, you can create something new that perfectly fits your corporate style, business flows, and business needs using the Experience Builder.
How Salesforce Experience Cloud Works
Benefits of Salesforce Experience Cloud
Extend your CRM data: With Experience Cloud you can expose all the information in your Salesforce CRM to different users - customers, partners and employees - ensuring security and scalability. In addition, you can decide what type of information to expose for each type of user in the community. To do this, users do not need a Salesforce license, but rather a community license, which is more affordable.
Speed: There are various pre-designed templates that you can choose from or create your own.
Ease: the system is very intuitive, making its administration much easier.
Multiple functionalities: allows you to create fully customized websites and applications with your corporate style. You can also create platforms for online events, design solutions for online payment and optimize resources for marketing.
Flexibility: Salesforce has extensive experience working with a variety of companies in various industries, which is why it has learned to diversify its offering and is prepared for any institutional demand and its evolving needs.
Low costs: It is cheaper than creating your own site or application. In addition, it reduces support team expenses, since many of their functions would be transferred to Salesforce and they could focus directly on customer service.
Integration: It is fully adapted to your Salesforce solution and simplifies integration with future functionalities necessary for your company.
Improves user experience: Allows your users – whether they are customers, partners or employees – a more fluid experience with the company. In addition, it is one of the newest trends in customer relationship management by providing connected digital experiences.