It can be easy to set digital marketing goals based on “vanity metrics,” such as the number of likes or followers.
On the other hand, from your own website to your online brand assets (digital advertising, email marketing, online brochures and more) there is a wide spectrum of tactics and assets that fall under the digital marketing umbrella .
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And the best digital marketers have a clear idea of how each asset or tactic supports their overall goals. Assets:
Your website.
Blog posts.
E-books.
Infographic.
Interactive tools.
Social Media (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media and reviews).
Online brochures and guides.
Brand assets (logos, fonts, etc.)
Tactics:
Search Engine Optimization ( SEO )
The process of optimizing your website to “rank” in search engine results pages, therefore increasing the amount of organic (or free) traffic your website receives. Content Marketing
The creation and promotion of content for the purpose of generating brand awareness, traffic growth, lead generation or customers. Inbound Marketing
Inbound Marketing refers to the “full-funnel” approach to attracting, converting, closing and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Marketing Automation
It refers to software that exists with the objective of automating marketing actions.
Many marketing departments have to automate repetitive tasks mexico whatsapp number such as emails, social media and other website actions. Email Marketing
Businesses use email marketing as a way to communicate with their audiences.
Email is often used to promote content, discounts and events, as well as to direct people to the company's website. Online PR
Online PR is the practice of securing online coverage earned with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.
It's easy to see why some local businesses rely on traditional, tried-and-true marketing methods (like newspaper ads, TV commercials, and billboards) because they've proven their worth and are trusted by their customers.