Check out some tips on how to choose the best social network for your business
Corporate social media can positively change the way brands interact with consumers. This is because most people spend a lot of time reading posts, looking at photos, watching videos and, of course, shopping.
Companies state that the main benefits of social media are: promoting the brand (77.4%), attracting an audience (63.2%), increasing blog/website traffic (50.3%), increasing sales and the number of customers (48.5%). (Social Media Trends, 2017)
However, to achieve good results on social media, you need to have a smart strategy. In addition, you need to know how to choose the digital medium in which your company will operate. After all, every business has its own specifications and needs.
Check out some tips on how to choose the best social tunisia whatsapp data network for your business:
LinkedIn :
LinkedIn is the largest corporate social network in the world. It is recommended for those looking for more qualified leads, which is why it is mainly used to facilitate connections and expand networks between professionals and companies. 81% of B2B companies use LinkedIn to launch new products. (Social Pilot, 2016)
On this network, 39% of users pay for LinkedIn through a premium account (Social Pilot, 2016). The profile works as a kind of resume, providing information about professional experiences and skills, but also discussing topics related to certain themes, reading articles published by leading figures in the field of activity of your company and becoming a reference in the market.
Facebook :
Facebook is still a very important social network, especially in Brazil, where it is still the most used social network by Brazilians.
It is an intuitive platform that is very simple to manage. On Facebook, you can post everything from written content to photos, videos, and GIFs. Businesses have to create a separate page from the user profile because it is possible to “like” the page and follow its updates.
There, you can target posts and campaigns to engage your audience, increase page likes, website clicks, conversions, app installs, campaign engagement, and more.
YouTube :
According to data from YouTube, it is the largest video distribution platform with more than 1 billion active users, representing about a third of frequent Internet users.
Videos are a great tool to help sell your products. Customers get to see what they want to buy in action and it feels like they’re actually in a physical store. So it’s also worth including videos in your product descriptions on your website.
Instagram :
Instagram is one of the fastest-growing apps in recent years, helping to strengthen selfie culture, and now has more than 1.4 billion users worldwide, according to a report from Facebook, which owns the app.