Market research is one of the tools that you, as an entrepreneur, have at your disposal to know if the product or service that you intend to launch – or that is already available to the public – meets the real desires or needs of your clientele.
This will allow you to make changes to your marketing mix: price, product, place, promotion. This will ensure better results in your sales.
These are two completely different realities and we will philippines whatsapp number start with market research when you still don't know what you will sell.
Find out what answers you need to get in your market research
Do you know the story of Alice in Wonderland? For those who don't know where they want to go, any path will do.
Alice's story is perfect to describe that situation!
The researcher needs to know what information he or she wants to extract from the responses, because that is the only way to get the necessary questions – and the preferred formats.
The public generally views market research not as a tool for themselves, but as a favor to your company.
Therefore, it is necessary to be quick and practical to attract them and give all the answers.
Create a public profile to answer your research
Just as you created a specific audience segment when thinking about your product or service, you should do the same when doing market research.
In order for your research results to be valid, they need to be obtained from the right people. That is, potential future clients of yours.