In March 2022, LinkedIn announced a new analytics tool for creators, including enhanced posting analytics and new video features, with analytics and guidance on what to share. They also provided a subscription feature to get new content alerts on the topics users want, and a place for marketers to showcase their newsletter and gain more subscribers.
Now, in December of the same year, they made even more improvements to their analytics for creators. But what are they and what can they do for you?
What metrics were improved?
1) Demographic data
Take a look at the Audience tab now and you’ll find a section on qatar whatsapp data follower growth. Included in this category is a new set of demographic information detailing the people in your audience. You can now learn more about their location, company name and size, what industries they’re in, how senior they are, and their job titles.
2) Audience growth
Again, in the Audience tab, you now have information about how many followers you have, whether your audience is growing, and how much over the last seven days. This shows you how you’re performing over the long term, as well as over a week.
With a handy graph to indicate progress, you’re able to connect any growth spikes with new posts or anything new you’ve tried, like introductory videos or a new topic.
3) Top performing posts
Initially, you’ll see your top three performing posts, but you can click “Show More” to see a list of all your posts in order of performance. This module shows you reader reactions, how many comments you received, and how many impressions each article had.
You can select by time period to see how your posts are performing this month or this quarter, for example. You can also see the total impressions over the last seven days and whether the trend is up or down.
Why should you care about that?
More data and analytics can only be good news for marketers, whether you’re part of a marketing department or run your own company.
According to LinkedIn: “In the past year alone, we’ve seen a nearly 50% increase in the number of people following people who have Creator Mode turned on, and a nearly 30% increase in engagement on content created by people with Creator Mode turned on.”
It seems that using Creator Mode not only gives you access to these new analytics, but also increases reach and engagement.
And using your new insights can allow you to go even further:
1) Validate your audience
LinkedIn's new demographic insights can help you learn more about your audience and double-check that they're on the platform.
Every marketer wants to focus heavily on the platforms where their audience hangs out, without wasting marketing spend on platforms where they don’t. Now you can know for sure whether LinkedIn is a great place to reach your audience or not.
You can also use what you learn from LinkedIn’s new demographics to solidify your personas. This, of course, can help you give your audience what they want and better target all of your marketing, not just what you do on LinkedIn.
2) See what's working and what's not
With new audience growth insights, you can keep an eye on whether your audience is growing or not. And insights into your top-performing posts can tell you what content your audience really wants, and perhaps in what format, too.
Combining these two tools gives you a great insight into whether your marketing is working on this platform.
From LinkedIn’s announcement: “Audience growth insights can help you determine whether a topic, new visual format, or speaking opportunity may have influenced your follower growth, helping you shape your strategy moving forward.”
3) Generate new content ideas
Top-performing post insights show you all of your posts ranked in order of performance. Study this data to come up with new content ideas based on what your audience really wants.
See if videos are more popular than articles. Find your most popular topics. Take a good look at what’s really working well and getting engagement, and then do more of that.
4) Download these analyses and use them in your reports
All of your analytics data can be downloaded into Excel. Simply download what you need and you can edit and incorporate it into your reports. This allows you to show senior management and the board that your strategies and content are working.
There’s really no bad news here. LinkedIn has given marketers and creators a great opportunity to dig deeper into their audience and their performance on the platform. Take advantage of it.