Master the 2024 summer travel advertising trends (Part 2): Use SuperLike advertising layouts to create instant excitement
SuperLike_Work Area 1 (1)-1
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1 minute read
customer acquisition
digital advertising
CrossX
In our previous article, we discussed why you should invest in cross-device audiovisual advertising during the 2024 peak travel season . Utilize cross-device technology to maximize audience reach to maximize penetration of each audience and every moment they use electronic devices. The next step is to match the latest Appier SuperLike swipe ad layout, users will be able to swipe left The intuitive and novel interaction of the right-swipe psychological test creates an instant heartbeat!
Today, consumers are exposed to as many as 5,000 advertisements argentina phone number data every day , 95% of which are completely unfamiliar to the audience. Therefore, in the sea of dazzling advertisements, the key to making brand information stand out lies in "novel interaction" and "data utilization". ”.
Appier’s latest exclusive creative campaign, SuperLike, does both! The new creative interactive layout can not only increase the advertising interaction rate, but also analyze user preferences and behaviors through AI, providing accurate data support for the brand and helping the brand optimize its marketing strategy. SuperLike not only enhances the attractiveness of advertisements, but also ingrains brand information into the minds of audiences and maximizes brand favorability.
Novel interaction, instantly exciting
SuperLike can guide the audience to easily swipe left and right to select the attractions they most want to visit, their preferred form of travel, etc. through an intuitive and interactive psychological test question and answer format, helping brands better understand the audience's needs and get the "best fit for you" "Travel Itinerary" psychological test results page, you will be excited immediately after completing the interaction!
Data utilization, heart-changing transformation
Appier uses AI to analyze the interaction data sent back in real time, analyze audience preferences, and then market display or audio-visual advertising content for attractions and travel services that are highly likely to be liked, further deepening the audience's interest in the brand, and increasing the motivation to place an immediate order for travel services!