Develop new products and services.

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Overview. A summary of the company — where it’s located, target market, and target audience.
Primary offering. A breakdown of what they sell and how they compare against your brand.
Pricing strategy. A comparison of their pricing for different products with your pricing.
Positioning. An analysis of their core messaging to see how they position themselves.
Customer feedback: A curation of what customers have to say about the brand.
Now, it’s time to learn how to conduct a competitive analysis with an example to contextualize each step.

Competitive Analysis in Marketing
Every brand can benefit from regular malta whatsapp number database competitor analysis. By performing a competitor analysis, you'll be able to:

Identify gaps in the market.
Uncover market trends.
Market and sell more effectively.
As you can see, learning any of these four components will lead your brand down the path of achievement.

Next, let's dive into some steps you can take to conduct a comprehensive competitive analysis.

How to Conduct Competitive Analysis in 5 Quick Steps
As a content marketer, I’ve performed a competitive analysis for several brands to improve their messaging, plan their marketing strategy, and explore new channels.

The good news for the most savvy marketers is that competitor analysis is getting easier and less time-consuming. According to HubSpot’s 2024 State of Marketing report, AI is helping considerably with research. 33% ranked it as #1, above context creation (31%) and data analysis and reporting (30%).