Define a score to classify each type of lead

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Now that you know some elements that you can consider in your lead scoring , you must take into account three important aspects to establish scores: Bosque Azul is a real estate company that has an apartment building for rent in Santa Fe, CDMX.

The units have a price range between $15 and $20 thousand pesos per month. In recent months, they have had a large number of leads , however, they have not been able to close sales. That is why they vp risk email lists have decided to implement lead scoring , to learn more about their potential clients, identify which leads are well qualified, which are not. In addition, they seek to identify what optimizations they can make in their marketing strategy to obtain leads with a higher probability of converting.

Sales team: Your sales team is, at the end of the day, the one who has direct contact with leads. It is important that you include them in determining the score; check it constantly to see how it is working and thus make optimizations in your lead scoring . They know what characteristics a “hot” prospect has and one that is not qualified to convert.

Customers: It is equally important to listen to the opinion of leads who have already had contact with the sales department. Knowing which aspects determined whether the sale was closed or not and the influence that the sales team had will help you improve this aspect.
Analytics: Take a close look at the path each lead follows, what actions they take, what content they interact with, and through what means. This will help you identify which efforts are influencing lead generation and which are attracting the most or least qualified leads.
The score you give to each aspect will depend on all of this. Remember that there is no rule, your lead scoring is based on your business, your objectives, your clients and your marketing plan.