There are many B2B businesses that still rely on catalogues to sell. If we think about large companies such as IKEA, we see that they often combine the use of physical catalogues with digital tools .
What are these tools? How can they help us with catalog sales? We'll tell you all about it here.
PIM
When it comes to managing product information more efficiently, it is interesting to have a PIM solution .
PIM, as its acronym in English “Product Information Management”, indicates, consists of a system that allows the centralized management of information about products and related content (photos, videos, etc.)
By centralizing product data, PIM makes it easy to review, enrich, or share it across multiple channels.
In this way, the software makes it possible to improve the quality of product content throughout the entire sales cycle. Accessibility of product information makes the work of salespeople easier, while improving the shopping experience of customers.
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Mobile Sales
Using a PIM makes even more sense when combined with a ecuador whatsapp data mobile sales solution . After all, in order for the sales team to meet its objectives, it needs to spend time with customers and prospects outside the office.
To achieve this, it is essential that good management of the product list goes hand in hand with the appropriate tools to be able to show this content to the customer at any time and place.
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CatalogPlayer's Mobile Sales solution improves the entire B2B sales process by offering greater control of what happens before and after the sales visit, as well as collecting key information about what happens during the visit.
The Mobile Sales solution improves your sales by streamlining the sales process in the following ways:
The marketing team can help create a virtual catalogue with well-crafted and constantly updated content.
The sales team can plan visits effectively and with relevant information about customers.
Customer activity is tracked , which allows the shopping experience to be optimized according to their preferences and thus increase engagement.
Useful metrics are obtained after the visit, which allows for constant improvement by the sales team.
Tools for catalog automation
If there is one thing that has revolutionized the world of B2B sales in recent years, it is the automation of processes through new technologies.
If you have a physical catalogue and are considering improving its efficiency with digital tools, here are 4 advantages of applying catalogue automation.
4 advantages of automating catalogs
Greater efficiency of the sales team
A major advantage of product catalog automation is that it reduces the time your sales team has to spend on repetitive tasks, such as memorizing products or manually writing reports on sales visits.
By automating certain processes, valuable information is not only collected constantly and objectively, but it also allows the sales team to focus on tasks with greater added value and that are more customer-focused.
Cost reduction
Catalog automation not only reduces errors, but makes them much easier to resolve. One of the problems with physical catalogs is that making changes requires reprinting, which doubles the initial cost.
By combining physical catalogs with digital tools, you can ensure that you have the right content to show the customer before generating a new physical catalog.
More accurate and always up-to-date information
One of the main advantages of digitalization in companies in general is the constant flow of information, as well as the ability to make it much more accessible.
Thus, in the case of catalog automation, it is possible to have the product list constantly updated and easily accessible to all sales representatives.
Increase customer engagement
Automation makes it possible to display the content of the catalogue in a personalised way for each customer. At the same time, it makes the information accessible to customers at all times, even after the sales visit.