Digital Strategy: User-Generated Content, Earned Media

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Regal’s Instagram post is an example of owned media because the company was in full control of the answers it shared with its followers. Interacting in the comment section was an opportunity for Regal to showcase its voice and brand to its audience.

And it clearly worked well. The post received half as many comments as it did likes, with an impressive 207 comments.

Best for: I think social media is a great owned channel to experiment with new ideas for your overall marketing strategy.

2. La Croix
I think user-generated content is one of the best ways to israel whatsapp number database gain traction in your strategy.

It demonstrates your appreciation for loyal customers, builds community, and incentivizes other users to promote your products for the chance at a similar shout-out.

Plus, sometimes the content your brand loyalists create is really, really good. In this case, the consumer is creating a handmade needlepoint featuring the brand’s product.

marketing strategy ugc example

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Pro tip: UGC isn’t reserved for consumer brands with visual products to share. B2B companies can also take advantage of UGC by sharing positive reviews of their product and incorporating them into their messaging.