1.- Give away or raffle vouchers and tickets
Lead generation for music festivals
One of the best strategies to get the word out when you're planning a music festival is to give away stuff. But it's not enough to just give away merchandise from the event. What you should always give away are tickets. And if they're for VIP experiences, even better.
Promote a giveaway on social media, for example. Get followers to share your profiles to give you more visibility. Or simply ask followers for something and give them something in return. Many events even give away tickets to sponsoring brands for them to raffle off, as seen in the image above.
Contests should be a vital part of your music festival lead generation strategy. You don't have to limit yourself to just promoting giveaways or raffles through social media. You can do this on the radio or via email, among others.
2.- Use social media a lot
The power of social media has been repeatedly proven by successful festivals such as Primavera Sound, Tomorrowland or Glastonbury. Constant postings from such events, the creation of content such as videos and photos, and well-targeted paid posts have generated millions of followers on social media.
Use social media as a pillar of your music festival lead generation strategy. To reach a large portion of your target audience, you need to promote your music event. Share details, videos, photos, and anything else that can help you improve communication and engagement with your audience.
3.- Get the artists involved with the festival
promotion of artists
The artists at your festival should be considered the “heart” of the event. They are the reason why people buy tickets and attend the event. For this reason, you should focus on the audience of the artists who will be performing. How do fans find out all the latest news about their favorite artists?