Evaluate your current push notifications and optimize them

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Disappear when clicked. Unlike SMS, push notifications do not persist after being read. Therefore, it is better not to send important information, such as an order number, via push notifications.

Push notifications vs SMS and email
According to Leanplum , mobile notifications encourage 9.6 times more users to make in-app purchases. Customers who receive push notifications spend 16% more time in the app than those who don’t receive any notifications on their phone.

Comparison of communication channels:

Mobile push notifications Email newsletter SMS
Content 60-300 characters, picture, two buttons any text size, customizable design, no video. Gmail truncates message content if it exceeds ~100 KB 68-70 characters for one message, links are inserted as text and are also counted as characters
Coverage the entire audience of the application or individual segments depends on the mailing address database depends on the number base
Response time on average, 20 seconds after unlocking the phone on average, after 6 hours 80% of messages are read within 20 minutes
How to Optimize Push Campaigns
Push notifications are a marketing tool. This means, like any other tool, they can be optimized to achieve better results.

The effectiveness of notifications can be assessed by the number of interactions. The most suitable metric for this is CTR, the ratio of clicks on a notification to the total number of users to whom the notification was sent.

The average CTR for push notifications on Android is 4.6%, while on iOS it’s 3.4%. If your push notification CTR is lower than these values, it might be time to optimize them.

If you've previously only sent text push notifications, try adding list of malaysia cell phone number emoji or media files — images, videos, gifs.

Adding emoji can improve notification engagement rates by 20% and media engagement by 25%.

Read more about marketing metrics in a separate article.

Select a time to send
According to Airship , users engage better with notifications when they are sent on Tuesday (8.4%) and Sunday (8.1%).

During the day, peaks in engagement with notifications occur at 1:00 PM (8.2%) and from 7:00 PM to 11:00 PM — from 7.8% to 11.4%.

This data can be used as a starting point, but the best time to send may vary for your audience. You need to test, analyze, and learn.

Don't send too many notifications
VWO Engage reports that 62% of users are annoyed when push notifications come too often. HelpLama research shows that 3-6 push notifications per week is the optimal amount. One notification is not enough, as users may not get used to it and consider it random. More than six notifications are too many, as it is difficult to maintain their relevance. Irrelevant notifications are perceived as spam and can lead to a ban on sending push notifications or deleting the app.

Personalize push notifications
Personalization can increase notification engagement by 4x .