What are the local SEO ranking factors?

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Local SEO is divided into two fields: the map pack and the organic results of blue links. To improve the positioning strategy with local SEO , it is important to analyze each of these fields and know the factors that influence positioning.

Positioning factors in the map pack
Relevance: Relevance is one of the most important factors in the map pack. To improve relevance, local keywords should be used in the business description, business name, category, and tags.
Distance: Distance is the factor that refers to partners email lists the user's location. Google will display the businesses closest to the user's location in the map pack.
Prominence: Prominence refers to the popularity of the business online and offline. Factors that influence prominence include obtaining positive reviews, presence in local directories, generating quality local links, and creating local content on the website.
Organic search engine ranking factors
Local Keywords: Local keywords are crucial in local SEO. It is important to research local keywords and use them in content creation.
Local content: Local and geolocated content is important to improve positioning in organic results. The name of the city, neighborhood, and geographic areas close to the business should be used when creating content.
Local Link Building: Obtaining quality local links is one of the most important factors in local SEO. To get local links, you can use strategies such as generating quality local content or collaborating with other local businesses.