Also called a webinar, this is an alternative for delivering information through videos. In practice, they are similar to seminars, conferences or lectures given at events, created by people specialized in the subject addressed, in order to guarantee more in-depth information to resolve the main questions of the public.
Broadcasting is done via streaming platforms. There are several options on the market, but the use of Facebook and YouTube for this purpose is quite common, mainly due to the volume of users that hotmail email list these networks have. Other alternatives that present great results are Twitch, Skype and Hangouts.
Webinars can be delivered in two formats: live and recorded. In the first case, the advantage is that you can interact with the audience during the broadcast, answering some questions asked live and following the audience's response during the broadcast. This provides greater proximity between the company and the audience, in addition to humanizing the strategy.
In the second case, you can make better use of the editing tools to create the video. In addition, you can combine the two strategies : after holding the live webinar, make the recording available so that other users have the opportunity to watch the content.
An important consideration when broadcasting live is to set aside time for participants to ask questions. This ensures that the broadcast does not go on for longer than planned and prevents topics from getting lost amidst so many questions. This makes it easier to organize the presentation.
4. White papers
White papers cover a topic in depth, but they focus on specific aspects of the subject and on solving specific issues. They are generally aimed at an audience that is more mature in their understanding of the problem and possible solutions. For this reason, they are often used in more advanced stages of the sales funnel — consideration and decision.
The format is similar to an e-book: a complete text is written on the subject in question, based on data and information that help solve the persona's problem, but in a reduced size. Graphics and illustrations can be used to make the material more interesting.