After creating your persona, you need to create a strategy for publishing content that is relevant to them. Here, the content must be based on the keywords that are present in the persona's search routine.
The number of posts on a blog impacts the indexing of these keywords, but there is no point in indexing them if they are not well ranked. Therefore, the ideal is to focus on the quality of the content offered in addition to quantity. The more good texts you produce, the greater the relevance of your pages and, consequently, your positioning in search engines.
The advantage of diversified content that addresses high school coaches email list various topics of interest is that it will help your website/blog rank better on Google, since several relevant keywords will rank in the search engine. Therefore, we can conclude that the more relevant posts your blog has, the better!
However, more important than the number of posts on a blog, the frequency of posts is something of utmost importance to get your audience used to the days on which posts are made. In this case, the important thing is to test, since each company is different, and what works for one may not work for another.
10. External links to your channels
Link building is one of the most important KPIs for SEO. In short, it is used to get other websites to link to your pages, aiming to increase the relevance of your brand to consumers and search engines.
Link building strategies that include link exchanges and guest posts help improve the positioning of pages in search engines. However, it is important to remember that these links must come from trustworthy sites that do not violate any rules or laws.
Therefore, we can say that the main practices for obtaining external links are:
produce quality content to serve as references for other blogs or portals;
insertion of internal and external links in all your publications;
Link anchors must have exact and partial matches. Ex: The link
find partner companies and write articles for their blog, always linking back to your blog.
We hope this article helps you! Based on the content marketing and SEO KPIs presented, you should filter them to understand which ones match the moment your strategy is in.
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