In most cases, I recommend setting up a campaign

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From there, you'll be prompted to create a LinkedIn campaign. You’ll need to associate your ads with a LinkedIn company page.

The manager account can hold multiple accounts. As you can see in the screenshot below, I have three accounts: my own and two clients.

how does linkedin advertising work: screenshot is my campaign manager with three accounts for three different LinkedIn company pages.

Next, you can start creating campaigns. You just need to select which account you want to create the campaign on.

Back to creating the campaign. On your dashboard — or “Campaign Manager,” as it‘s formally called — you’ll see a Create button. Click that button, and you'll see options to create a campaign or campaign group.

Screenshot from my LinkedIn advertising account showing where the create campaign button is so readers can understand how LinkedIn advertising works.

Note: LinkedIn also has an “objective-based campaign creation experience.” I’ll cover that process in this article — to learn more, check out this page.

group because this will help you manage your campaign dominican republic whatsapp number database hierarchy. Leigh Buttrey, a LinkedIn expert, has already written a full article on campaign groups.

She says, “Start by organizing your campaigns into logical categories or objectives. Each campaign should represent a specific goal or outcome you want to achieve, such as lead generation, brand awareness, or website traffic.