Real-time lead scoring
How can you make sure you don't make mistakes - duplicates or inappropriate sending? Marketing automation platforms take care of this for you. They are updated in real time . Plezi, for example, is updated continuously.
Has the user returned to the site? Have they visited other pages? Have they published a new blog post? Have they downloaded a white paper? etc. The online application integrates all this information as it arrives. A scoring logic is applied : based on certain signals , actions are triggered .
The application even goes so far as to personalize newsletters kazakhstan whatsapp data by selecting unread articles or those that best fit the recipient's profile or interests .
It's all about focus
It's not about having the tool, but knowing how to use it. That's why the publisher's added value will be in the support it offers. Many solutions are limited to toolkits , when the interest and spirit of the approach should be at the heart of the process. Plezi fits more into this approach. The solution is easy to learn and use, making it easier to focus on the operational side so you can concentrate on the content you propose. By managing the inbound marketing chain from A to Z, it helps you to effectively develop and structure your content.
The content strategy will be your best ally. Instead of chasing cold leads, opt for inbound marketing and warm up your contacts with qualified content. Your website, blog, newsletters and social networks can all be used to improve the quality of your conversion funnel.