Next, take some time to define your event marketing budget.

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This goal is specific (prospective leads for only the new product), measurable (100 names), attainable and relevant (assuming the event is relevant and there are more than enough attendees to get 100 names), and timely (by the end of the event).

Note: Don’t limit your event to one single goal. You should also set intangible goals like “strengthen relationships” and “engage prospective customers,” but in terms of creative and fiscal decisions, use your SMART goals to guide you and measure on the backend.

2. Set your budget.

This is crucial as it can frequently be a deciding factor in denmark whatsapp number database your options for the venue, food, speakers, entertainment, swag, and other important pieces of your event. But how much should you plan to spend?

That will depend very much on your goals and event type, but Bauer Entertainment Marketing suggests allocating 15% to 20% of your total potential gross revenue if your event sells out.

It explains, “If an event has 2,500 tickets to sell at an average price of $40 per ticket, hosts stand to collect a total of $100k if all tickets are sold. After applying the 15%-20% principle, the resulting budget is between $15k and $20k.”

3. Identify your target audience.
Who do you want to attend your event? What kinds of people do you want to engage with and introduce your brand to? Establishing your audience will help you target and invest in the proper marketing channels and plan your speakers, activities, etc.