Dove AI sustainable marketing campaign

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Take Dove beauty brand, for example. One of their longtime values has been recognizing real beauty and showing authentic women’s bodies.

In 2023, Dove released an ad campaign declaring that they would never use AI-generated women in ads, because it would run counter to their values of elevating real beauty.


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While Dove may integrate AI in other ways internally, they realized it was important to state how they wouldn’t use it.

Engage customers with sustainable marketing.
From DEI to environmental impact, it’s clear to me that customers are starting to care more about where their products come from and the people behind them.

My main takeaway for you is this: Sustainable marketing isn’t just chile whatsapp number database a box to tick off, it’s a whole-company practice and a cultural shift. It’s a long-term strategy that wins trust, loyalty, and customers over time.

As you consider new factors like AI in marketing and climate change, stay close to your customers to hear what they want to see from your brand.

Above all, customers value transparency and want to hear about your journey, even if you haven’t reached your goals yet. So don’t be afraid to start small and bring your customers along with you.

Editor's Note: This post was originally published in Oct. 2021 and has been updated for comprehensiveness.