How can marketers benefit from this new feature?

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This way, each individual group will focus on specific topics and your employees will be able to easily navigate between them without missing important information. Additionally, Community moderators will be able to share important information using the Announcement group, available for each Community.

In addition to the Communities feature, WhatsApp has been working on additional features for groups to enable a better experience for Community members – the ability to create in-chat polls, 32-person video calls, and groups with up to 1024 users are some of them, but I’m sure we can expect more updates in the near future.

There are so many possibilities! We gave you an example of how your bolivia phone number list agency or company can use Communities internally, but this new feature can also help you scale your marketing strategy and create new connections with your clients.

But is it worth it? The short answer is yes. According to Statista , WhatsApp has over 2 billion monthly users and is the world’s leading instant messaging platform. So, as you can imagine, the likelihood that your audience uses WhatsApp is high, and the new Communities feature can be a great trick to start building a conversation with them.

By creating a marketing community for your business, you can:

Increase customer or prospect confidence in your brand;
Have more open and transparent communication with your audience;
Create a sense of belonging among your customers;
Having a source of direct feedback and data generation, understanding the needs, desires and perceptions of your customers;
Last but not least, it strengthens the bond between your company and its audience.

Moreover, if WhatsApp is investing so much effort into developing this feature, it is because communities make sense not only for the app itself, but also for its users. If your audience using WhatsApp is aiming to participate in communities, why shouldn't you create your own?