Finally, there are risks associated with rolling out the online ambassador program. The most common mistake according to Lam is the 'spray & pray' trap: the phenomenon where you spray all employees with your organization's content and then pray that the content ends up in the right place. His advice: segment ambassadors by topic and be selective with the content you present to your employees.
Then choose which tool best suits the people in your organization and the current toolset of your organization. And realize that the tool is nothing more than a tool: it is ultimately about changing the behavior of your employees. Give them the space to go through this development at their own pace. That gives them and the organization as a whole the best chance of success!
In his book, Lam clearly lists the arguments and advantages of starting an online ambassador program. He also provides insight into pitfalls, but above all, a lot of good advice and tips to set up an online ambassador program in a structured way.
Once you are born, once you will die. Two certainties in life. The well-known Wikipedia happily adds a third certainty: not a year goes by without a donation campaign from the free encyclopedia. In a way that is remarkable and perhaps even surmountable. Especially when you look at the duration of the campaign: often several weeks to several months.
If everyone donated 2 euros, the campaign would be over in an hour, according to Wikipedia. Why don't we do that? Discover how Wikipedia has been excelling in (negative) social proof for years.
Keeping sites up and running
“Have I ever thought about how much money we could have made if we had run ads? Of course I have. But it wouldn’t have been the same,” Wikipedia founder Jimmy Wales says in one of the many requests for donations. Wales: “To protect our independence, we will never run ads.”
The well-known source of information is annually flooded with a shower of eye-catching appeals to donate money. “The money we raise with this is intended to keep the sites up and running for malaysia phone number list the coming year,” volunteer Lodewijk Gelauff (then 23) told MT in 2011 .
It doesn't have to
By then, there had already been about 7 donation rounds, according to Tweakers . At the time of writing this article, we are now almost halfway through 2018, with that familiar call still in place. However, it does not have to be an annual phenomenon: “If everyone who reads this donates just €2,-, then we do not have to worry in the coming years”, is the applied text in the call, of which there are also telling variations:
For example: “If everyone reading this donated €2, Wikipedia could survive for years.”
Or: “If everyone reading this donated €2, Wikipedia could continue to develop for years to come.”
The most impressive: “If everyone reading this donated €2, our campaign would be finished in an hour.”
What goes wrong then.