In today’s fast-paced world, where fast communication is essential to business success, business messaging is becoming an indispensable tool for businesses of all sizes. But what exactly are these messages and how can they impact your business?
What is business messaging?
Business Messaging refers to the instant messaging platforms and services used by companies to communicate directly with their customers, partners and even employees. Unlike traditional communication tools, such as emails or phone calls, Business Messaging offers a faster, more direct and personalized way of interacting.
These messages can be sent via popular apps such as WhatsApp belarus whatsapp data Business, Facebook Messenger, Instagram DM, SMS, Telegram, or even via chatbots integrated into corporate websites. The goal is to facilitate real-time communication, offering quick and efficient responses, whether for customer support, sales processes or marketing campaigns.
After all, every day, more than 600 million conversations take place between people and companies on these platforms, and Brazil stands out as one of the most developed markets in 'business messaging'.
How can they impact your business?
In Brazil, 73% of companies reported an increase in return on advertising investment (ROAS) when using direct messaging platforms such as WhatsApp and Telegram. And this is no coincidence: 8 out of 10 consumers prefer to communicate with companies through messaging.
This data, published in the study “Business Messaging as a Value Generator for Businesses in Brazil” by the Boston Consulting Group (BCG), reflects a trend observed in the research: 89% of participants who adopted business messaging strategies reported positive results, especially in terms of financial return.
This is because messaging allows companies to offer faster, more personalized customer service. By being present on the messaging platforms that consumers already use on a daily basis, companies can answer questions, resolve issues, and provide information almost instantly.
Additionally, business messaging helps improve the customer experience. A customer who receives quick responses and efficient solutions tends to have a more positive perception of the company, which can increase loyalty and encourage positive word of mouth. It also contributes to customer retention, an important factor for sustainable business growth.
Another point to consider is automation. With the integration of chatbots and artificial intelligence, Business Messaging allows you to automate repetitive tasks, such as answering frequently asked questions, processing orders or scheduling appointments, freeing up time and resources for your team to focus on more strategic tasks.