The interface provides a special

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In Google Ads, you can download a special template that is used to generate feeds. It takes from several minutes to 4 business days to check the uploaded files. Preparing the campaign The algorithm of actions is as follows: In the advertising account, select the campaign type – “Contextual Display Network”. We specify the goal “Website traffic”, mark the desired campaign option – smart or standard, add the URL of the online store. We set up the display region, relevant languages ​​for clients, budget amount, and display frequency.

In the additional settings section, we gambling data russia the feed for personalized ads, which we downloaded in advance. As a targeting type, we check the box “Remarketing” and specify the audience segments to which the advertisement will be shown. We select products to display using filters. When creating strategic scenarios for dynamic remarketing audiences, we recommend focusing on the user types discussed earlier. In addition, it is possible to display ads with different content depending on the goal.

One must not forget about such parameters as the product life cycle and decision-making timeframes. At the final stage, personalized ads are created. For this, settings window in which you must specify: final URL to redirect users who clicked on the banner; relevant images and logos; two titles - long and short; product description; campaign name. After entering and saving all the necessary data, you can launch the campaign.