They offer 24/7 access to help.

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How-to guides can help customers troubleshoot issues and answer common questions on their own. For example, I recently found this guide from Apple super helpful when trading in an old iPhone.

Screenshot of trade-in guide by Apple

By providing these resources, customers don’t have to wait in line for a live chat or phone call or sit in frustration. They can simply visit your website and access the information they need when they need it.

Your customer service and tech support staff can’t be available 24/7, especially if you’re a small business. Thankfully, how-to guides can provide help even when a person can’t. Customers don’t have to wait around and can solve their issues faster.

They save your support team time.
In my experience, having how-to guides available also helps free up your support team to focus on issues that really require their attention.

Rather than answering simple questions like “How azerbaijan whatsapp number database do I set up my new computer?” or “How do I use the automation tool?” they can send along a guide to hopefully help and then move on to solving more difficult, user-specific problems.

Some of these guides can even be used for sales enablement, but that’s another topic to cover. Learn more about it here.

They educate your audience.
How-to guides are also valuable opportunities to reach new audiences with applicable, high-quality content. Consider how many people search “How to…” on Google each day:

Screenshot showing Google results for “how to”

These search queries alone demonstrate just how vast the opportunities to reach an audience with “how-tos” is.