Pro tip: Not sure what questions your buyers are asking?

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When writing content, aim to answer people's questions about your product, service, industry, or any relevant topic you choose to discuss. Addressing these concerns (good or bad) helps you stand out as a trustworthy, honest resource.

It also makes your brand appear more helpful and, in turn, makes people more inclined to buy from you.

Don’t believe me? An experiment by Conductor has found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t.

Point of sale company Toast does a great job of answering common questions for restauranteurs on its blog.

screenshot showing how toast answering buyer questions in its content


When it comes to shopping, most audiences are looking algeria whatsapp number database for pricing information, product comparisons, and reviews — just think about your own buying behavior.

But the best way to find out what questions your specific audience is asking is to talk to your salespeople and front-line team members.

You can also try social listening to see what questions or concerns come up in conversation. (HubSpot’s social inbox can help here.)

2. Offer a unique perspective and voice.
Whenever I write a blog article, I do online research — even if it’s a topic I know well, like “content writing.” However, content will never rank, let alone keep people engaged if you just rehash the same information that already exists online.

(That’s part of why AI content writing can be dangerous, but more on that later.)