Why invest in LinkedIn Ads?
Posted: Sun Jan 19, 2025 9:53 am
Currently, on LinkedIn, you can find representatives from any segment with which you wish to establish business. And, many of these professionals occupy positions on the boards of organizations , as managers in their respective areas or even own their own companies.
According to a study by Linkedin Audience 360 , 4 out of 5 professionals on this social network make business decisions. Not to mention the choices of suppliers for the segments in which they operate, employees themselves have great potential for your brand.
Therefore, we can conclude that, with a well-made and targeted ad, LinkedIn offers a lot of potential to increase your sales . Check out more below!
A platform focused on boosting B2B business
LinkedIn is the only one that stands art director email list out for B2B businesses. It is responsible for 80% of all B2B leads coming from social networks.
This is because, according to a study by Social Pilot, 91% of companies that work with B2B use LinkedIn to share their content. In addition, around 81% of them launch new products there.
What are the possible segmentations?
As with any digital marketing strategy, you need to know whether your persona actively uses social media. This factor is crucial to the success of your strategy . Only then will you be able to reap the benefits of investing in this channel.
With LinkedIn ads, you can use different targeting to find the best business opportunities.
Check out some of them now:
position;
function;
groups;
training;
locality;
areas of study;
work sector;
level of experience;
business size;
educational institution;
connections in the company;
specific followers;
specific company name.
With these segmentations, you will have greater ease in selecting the best users within your strategy .
To do so, it is important to know a little about the different types of ads available on the platform. Check it out now!
According to a study by Linkedin Audience 360 , 4 out of 5 professionals on this social network make business decisions. Not to mention the choices of suppliers for the segments in which they operate, employees themselves have great potential for your brand.
Therefore, we can conclude that, with a well-made and targeted ad, LinkedIn offers a lot of potential to increase your sales . Check out more below!
A platform focused on boosting B2B business
LinkedIn is the only one that stands art director email list out for B2B businesses. It is responsible for 80% of all B2B leads coming from social networks.
This is because, according to a study by Social Pilot, 91% of companies that work with B2B use LinkedIn to share their content. In addition, around 81% of them launch new products there.
What are the possible segmentations?
As with any digital marketing strategy, you need to know whether your persona actively uses social media. This factor is crucial to the success of your strategy . Only then will you be able to reap the benefits of investing in this channel.
With LinkedIn ads, you can use different targeting to find the best business opportunities.
Check out some of them now:
position;
function;
groups;
training;
locality;
areas of study;
work sector;
level of experience;
business size;
educational institution;
connections in the company;
specific followers;
specific company name.
With these segmentations, you will have greater ease in selecting the best users within your strategy .
To do so, it is important to know a little about the different types of ads available on the platform. Check it out now!