Considerations for Using AI Tools in Marketing
Posted: Sun Jan 19, 2025 9:49 am
Reliability: According to one recent survey, 29% of respondents observed their employees lacked trust in AI. Are claims made by an algorithm less credible? Does non-copyrighted work seem less reliable?
Competition: What stops a company’s competitors from stealing its AI-generated marketing materials? What happens when a competitive coworker takes credit for an idea since replicating it is as easy as typing a prompt?
Infringement: AI tools may promote plagiarism, which can damage brand reputation and lead to legal issues relating to copyright infringement. Training datasets often contain works that were gathered without the owner’s permission.
While using generative technology isn’t inherently risky, it may expose companies to copyright infringement. Also, it does not provide intellectual property protections.
Marketing professionals still use generative technology despite copyright law's uncertainty because it is effective. Around 85% of marketing professionals agree that AI-generated content performs just as well — or even outperforms — human-created alternatives.
Automation has also been a game-changer for many albania whatsapp number database companies. It saves marketing professionals 2.5 hours daily on average, freeing up over 30% of their work week. This change isn’t surprising, given that content creation is incredibly time-consuming.
No matter what industry marketing professionals are in, they can use a generative model to produce imagery. This technology’s versatility is one of its greatest strengths — it can accommodate almost every request.
While leveraging AI tools in marketing can save time and money, professionals should carefully consider the potential risks. Even if they use a reputable service provider, they may inadvertently be guilty of copyright infringement.
Such lawsuits have happened before. Getty Images — a stock photo provider — recently sued Stability AI Inc. for allegedly misusing over 12 million copyrighted photos to train its image generation system. There are also multiple cases of artists suing AI companies.
No credible lawsuits have been directed at end users, so marketing professionals shouldn’t worry too much. However, they should still be careful when selecting a service provider to ensure they don’t face unintentional copyright infringement.
Competition: What stops a company’s competitors from stealing its AI-generated marketing materials? What happens when a competitive coworker takes credit for an idea since replicating it is as easy as typing a prompt?
Infringement: AI tools may promote plagiarism, which can damage brand reputation and lead to legal issues relating to copyright infringement. Training datasets often contain works that were gathered without the owner’s permission.
While using generative technology isn’t inherently risky, it may expose companies to copyright infringement. Also, it does not provide intellectual property protections.
Marketing professionals still use generative technology despite copyright law's uncertainty because it is effective. Around 85% of marketing professionals agree that AI-generated content performs just as well — or even outperforms — human-created alternatives.
Automation has also been a game-changer for many albania whatsapp number database companies. It saves marketing professionals 2.5 hours daily on average, freeing up over 30% of their work week. This change isn’t surprising, given that content creation is incredibly time-consuming.
No matter what industry marketing professionals are in, they can use a generative model to produce imagery. This technology’s versatility is one of its greatest strengths — it can accommodate almost every request.
While leveraging AI tools in marketing can save time and money, professionals should carefully consider the potential risks. Even if they use a reputable service provider, they may inadvertently be guilty of copyright infringement.
Such lawsuits have happened before. Getty Images — a stock photo provider — recently sued Stability AI Inc. for allegedly misusing over 12 million copyrighted photos to train its image generation system. There are also multiple cases of artists suing AI companies.
No credible lawsuits have been directed at end users, so marketing professionals shouldn’t worry too much. However, they should still be careful when selecting a service provider to ensure they don’t face unintentional copyright infringement.