Canada Dataset

Analyzing consumers individually shows you the possibility of creating a list of attributes that are unique to each one. By comparing a group of 50 consumers and their individual characteristics, you will be able to see what they have in common.

It could be age, geographic location, preference for a particular brand, years of education, among other factors. Note that the idea is to create a different type of segmentation than before. See what the possibilities are in this case.

Demographic segmentation
This is the most basic type of segmentation in ameriplan email leads digital marketing. It takes into account data such as:

sex;
religion;
age range;
marital status;
nationality;
purchasing power;
geographic location.
When you demographically segment a specific audience, you end up with large groups with similar characteristics, which is still not ideal for engaging in personalized conversation. After all, you can't identify these people's behavior in detail .

Socioeconomic segmentation
It is a model in which you identify complementary data to demographic segmentation and improve your ability to understand the audience you intend to reach.

Data such as:

income;
profession;
social class;
education;
possession of goods.
Geographic segmentation
It seeks to understand the characteristics of the population of a given location . Although the consumer's residential location is included in demographic segmentation, we can also do just geographic segmentation.

This is the case, for example, of a winter clothing store. Would it be successful if it opened branches in the Brazilian Northeast?

Psychographic segmentation
It deepens knowledge about the consumer and seeks to identify more subjective characteristics , such as personality, lifestyle and social class.