here adjustments are made to make it much more attractive to a broader segment of customers.
Developing a surprising product requires applying another key: investing in technology and innovation . Given the saturation of products on the market today, new products must surprise potential consumers and exceed expectations. Only by combining the variables of technology and innovation will it be possible to develop a product that provides great value to the user so that they decide to buy it.
Finally, it is essential to ensure a certain flexibility to carry out all kinds of changes to adapt the product to the needs and demands of the market. A product developed by a dynamic and versatile brand conveys confidence to potential customers. What is more, a product produced under the variable of flexibility saves the company fixed costs and adapts to current market demand.
What are the attitudes and behaviors of consumers towards new products?
In marketing, it is very important to pay attention to the hong kong business email database attitude and understand the behavior of consumers in general. But when it comes to the development and marketing of a new product, this becomes especially relevant.
There are several variables involved in a consumer's attitude and behavior . These variables influence the consumer's perception of a new product or when satisfying a need. During the purchasing decision process, the potential customer evaluates different aspects and alternatives. It is here, during the purchasing process , where the customer goes through several stages that in marketing are known as the sales funnel. During this journey, the success or failure of a marketing strategy occurs.
Understanding the different types of consumer attitudes and behaviors toward new products helps specialists develop marketing campaigns that generate maximum impact on the consumer.