Check your font and font size
Posted: Sun Jan 19, 2025 6:56 am
Accidentally cutting and pasting from various sources sometimes leads to mismatched text. In general, it’s a good idea to type into a text editor rather than, say, a Word document, which sometimes adds unnecessary formatting. In any uae phone number list case, double-check your font and font size, and even font color, to make sure everything is consistent before hitting send.
5. Check for typos
News flash: It’s not easy proofreading your own writing, but there are a few strategies that can help. One involves taking some time away from the email or newsletter so that you’re a little more detached when viewing. Or, try reading your entire email out loud. This will help you find errors you may have missed. If you’ve got a co-worker with a good eye, ask them to proofread your message. Getting an extra set of eyes is priceless for avoiding unnecessary errors. And fortunately, there are multiple tools online that can help you with your proofreading efforts with a human eye (which is more effective than spellcheck). If you use the collaborative software program Draft to compose your messages, you can pay a small fee to have your work proofread under a strict NDA. Revision Fairy is another option.
6. Check your subject line
We’e discussed the importance of having a compelling, clickable subject line, but length is important, too. If your readers are checking their email on the way to work, or taking a quick glance at their smartphones on the way to a meeting, they’re not going to see your entire subject line unless you keep it short. If possible, stick to 30 characters or less. When you can’t do that, make sure that the first 30 characters make sense even when your subscribers can’t see the rest.
7. When scheduling an email, check your AMs and PMs
It’s always good to test various times of days to send your email, but make sure you’re doing it deliberately. Double-check your AMs and PMs when you’re scheduling your email, so you’re not inadvertently sending something at 2 in the morning when you were hoping to catch your readers in the early afternoon. Also be considerate of your time zone. If you’re sending an email at 5 pm Pacific time, your east coast friends may not engage with it like you want them to.
Have any other things you like to check and double check before you hit send? Share with us.
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5. Check for typos
News flash: It’s not easy proofreading your own writing, but there are a few strategies that can help. One involves taking some time away from the email or newsletter so that you’re a little more detached when viewing. Or, try reading your entire email out loud. This will help you find errors you may have missed. If you’ve got a co-worker with a good eye, ask them to proofread your message. Getting an extra set of eyes is priceless for avoiding unnecessary errors. And fortunately, there are multiple tools online that can help you with your proofreading efforts with a human eye (which is more effective than spellcheck). If you use the collaborative software program Draft to compose your messages, you can pay a small fee to have your work proofread under a strict NDA. Revision Fairy is another option.
6. Check your subject line
We’e discussed the importance of having a compelling, clickable subject line, but length is important, too. If your readers are checking their email on the way to work, or taking a quick glance at their smartphones on the way to a meeting, they’re not going to see your entire subject line unless you keep it short. If possible, stick to 30 characters or less. When you can’t do that, make sure that the first 30 characters make sense even when your subscribers can’t see the rest.
7. When scheduling an email, check your AMs and PMs
It’s always good to test various times of days to send your email, but make sure you’re doing it deliberately. Double-check your AMs and PMs when you’re scheduling your email, so you’re not inadvertently sending something at 2 in the morning when you were hoping to catch your readers in the early afternoon. Also be considerate of your time zone. If you’re sending an email at 5 pm Pacific time, your east coast friends may not engage with it like you want them to.
Have any other things you like to check and double check before you hit send? Share with us.
Want more marketing tips and advice? Get the VR Buzz delivered daily to your inbox.