Shopify and TikTok alliance arrives in Spain: a boost for eCommerce campaigns on this social network
Posted: Sun Jan 19, 2025 6:50 am
By Susana Galeano
LATAM Content Coordinator
NIf the controversy surrounding its security and the US executive order for its sale have not managed to stop TikTok, the social network is aware of the importance of online stores being able to easily access its millions of users and has reached an agreement with Shopify that seeks to make it easier for eCommerce stores to distribute their advertising messages on its platform.
Shopify partners with TikTok to optimize its content creators' campaigns
TikTok and Shopify today announced the launch of their European partnership . The agreement will be effective in Spain, France, Italy, Germany and the United Kingdom, and will help Shopify merchants expand their strategies with TikTok, the global leader in short-form videos, allowing them to sell and market to its powerful community.
The goal of this partnership between Shopify and TikTok, which guatemala business email database was already active in the United States, is not to directly turn the micro-video platform into an eCommerce, but to allow Shopify merchants to run promotions on TikTok, which they can create in their Shopify control panel. Thus, through this partnership, Spanish companies can create video ads in the TikTok feed directly from the Shopify panel, and easily distribute them to its 100 million monthly active users throughout Europe.
“Through the new TikTok channel, Shopify sellers will be able to access core features of TikTok for Business Ads Manager without leaving the same Shopify dashboard .”
LATAM Content Coordinator
NIf the controversy surrounding its security and the US executive order for its sale have not managed to stop TikTok, the social network is aware of the importance of online stores being able to easily access its millions of users and has reached an agreement with Shopify that seeks to make it easier for eCommerce stores to distribute their advertising messages on its platform.
Shopify partners with TikTok to optimize its content creators' campaigns
TikTok and Shopify today announced the launch of their European partnership . The agreement will be effective in Spain, France, Italy, Germany and the United Kingdom, and will help Shopify merchants expand their strategies with TikTok, the global leader in short-form videos, allowing them to sell and market to its powerful community.
The goal of this partnership between Shopify and TikTok, which guatemala business email database was already active in the United States, is not to directly turn the micro-video platform into an eCommerce, but to allow Shopify merchants to run promotions on TikTok, which they can create in their Shopify control panel. Thus, through this partnership, Spanish companies can create video ads in the TikTok feed directly from the Shopify panel, and easily distribute them to its 100 million monthly active users throughout Europe.
“Through the new TikTok channel, Shopify sellers will be able to access core features of TikTok for Business Ads Manager without leaving the same Shopify dashboard .”