LinkedIn is considered a social network dedicated to professional interactions . In other words, it works as an online resume that allows companies and other professionals to have access to all published content.
More than that, it allows companies to contact other brands to look for partnerships and suppliers. If you are included in groups, your visibility will be even greater. This means that everyone who follows the company or group linked to it will have access to the profile.
Additionally, the companies and groups that your guatemala phone number resource institution follows are also important for increasing the visibility of the page . Professionals who follow the same company as you or are part of the same group have an indirect connection with the page, increasing its circle of visibility .
It is worth remembering, however, that LinkedIn is not a substitute for Facebook. According to studies , among the 95% of users in Brazil who accessed at least one social network in the last 30 days, 86% used Facebook, while LinkedIn accounted for only 22%. According to the same study, 72% of users use Facebook , and the professional network accounted for only 28%.
In other words, each social network has its objectives and reaches different users, within a results strategy.
What is this professional social network for?
LinkedIn has many uses for individuals and businesses. Because the network has a more professional tone, interactions tend to be more informative and objective .
On the one hand, companies can expand their market, establish partnerships and do new business. On the other hand, people can choose courses to improve their CV , make professional friends and even track down good job opportunities. Thus, social networks allow:
connect professional friendships;
enable personal digital marketing ;
connect professionals from all over the world;
connect professionals in the same area of interest;
facilitate the search for companies (whether to get a job or to form partnerships).
What are the advantages of creating a company profile on LinkedIn?
See now what are the main advantages of creating a LinkedIn profile for your company!
1. Show business authority
One of the advantages of LinkedIn is related to corporate authority . The company can show what it does and how it is done, until it becomes a reference in its field of activity. This happens when the institution can talk to its ideal consumers, answering their questions and teaching them how to achieve their main dreams.