Simone: “For the climate, we have chosen a more strategic approach. In addition to the content, we have mainly focused on the role of the bank: should we focus on the role of investor in the future, or do we have a role as activist or lobbyist in the eyes of customers and other stakeholders? We discussed knowledge for climate change, climate-proof measures, more sustainable energy production and energy saving and efficiency. There were a total of 100 substantive responses.”
An exceptional journey
Crowdsourcing is a path you have to dare to embark on, Simone believes. vietnam mobile phone number list You create expectations and have to communicate very clearly what you want to achieve, also internally. We look beyond the existing group of content experts and deepen our stakeholder circle with stakeholders, customers and friends. With the aim of redefining who our 'stakeholder' actually is.”
Both human rights and climate are quite difficult subjects, if you look at the content that ASN has covered. “The fact that more than 100 people responded to both is interesting. Certainly for a bank,” Simone emphasizes. “We received many compliments from people who find this admirable for a bank. The themes had already been chosen by customers, but this was the first time that crowdsourcing had been carried out in this way, strategically based on our four sustainable themes. The reach at its peak was 140,000 Twitter users.”