Businesses carry out marketing through advertising copy, emailers, newsletters, and also medical product descriptions. Doctors also use technical pieces like white papers, case studies, eBooks, and medical articles. Tutorials, how-to videos, and podcasts are other popular educational healthcare content writing formats.
Depending on the organisation, the marketing needs will differ. A physiotherapist’s office might need attractive and engaging copy for its website to elicit action from prospective list of iran consumer email patients. A public health office might use press releases to communicate with the media. Many traditional clinics use physical brochures for advertising their treatments, while many turn to social media and video marketing to attract customers.
Using a combination of different formats helps businesses connect with their customers and take their brand to the next level. You need to find what works best for you and your target audience. Here’s where healthcare content writing services come in.