SMS in the pharmaceutical sector underexploited
Posted: Sun Jan 19, 2025 5:20 am
Like any private sector, the pharmaceutical sector is very competitive and must adapt to increasing digitalization . Smartphones are now part of a fully connected daily life and it is important to take this into account in your marketing strategy. Using an SMS marketing strategy is the most effective solution to reach a maximum number of customers and develop a new network of prospects (by renting a database for example). However, SMS is rarely used by pharmacies even though it has significant advantages for establishing a privileged link with patients. As an under-exploited method in this sector, such an approach will necessarily be valued for its originality and its user will benefit from its effectiveness with an SMS reading rate approaching 95%. Promoting pharmacies with SMS Promote your pharmaceutical business with premium SMS by highlighting your exclusive products .
Lip balm in winter, sunscreen in summer... it's up to you to promote your seasonal products at the right time. You also have the opportunity to quickly publicize a vaccine during an epidemic. You can track your marketing campaign activity using the many features of the SMS-Partner platform . With enriched SMS , you can strengthen the influence of your site by dominican republic phone number data integrating the URL of your web page into your SMS. This feature also offers the possibility of including in your SMS all the information your customer might need (opening hours, telephone number, address, information sheets, etc.). You then give your customers the means to contact you to schedule an appointment, ask you questions about a medication, express doubts about a product or obtain any other additional information.
If you are about to launch a new product but are not sure if you will reach a large enough target, why not use an SMS survey ? This service allows you to acquire all the information you need by discreetly questioning your prospects . You then get feedback on your product and you can offer them a sample to test your new item. You have the opportunity to reach young girls taking the pill or ex-smokers without disturbing their privacy. You can also evaluate the quality of your services with your customers in order to determine how to improve.
Support your clients in their care Very often, the customer goes to the pharmacy in his neighborhood or the one closest to his home in order to pick up his medication or gather some information. It is therefore important to build a close relationship with the latter and to build loyalty to your pharmacy. The use of SMS allows you to communicate with him in a strictly private and confidential manner while being sure that your customer has received the information transmitted.
Lip balm in winter, sunscreen in summer... it's up to you to promote your seasonal products at the right time. You also have the opportunity to quickly publicize a vaccine during an epidemic. You can track your marketing campaign activity using the many features of the SMS-Partner platform . With enriched SMS , you can strengthen the influence of your site by dominican republic phone number data integrating the URL of your web page into your SMS. This feature also offers the possibility of including in your SMS all the information your customer might need (opening hours, telephone number, address, information sheets, etc.). You then give your customers the means to contact you to schedule an appointment, ask you questions about a medication, express doubts about a product or obtain any other additional information.
If you are about to launch a new product but are not sure if you will reach a large enough target, why not use an SMS survey ? This service allows you to acquire all the information you need by discreetly questioning your prospects . You then get feedback on your product and you can offer them a sample to test your new item. You have the opportunity to reach young girls taking the pill or ex-smokers without disturbing their privacy. You can also evaluate the quality of your services with your customers in order to determine how to improve.
Support your clients in their care Very often, the customer goes to the pharmacy in his neighborhood or the one closest to his home in order to pick up his medication or gather some information. It is therefore important to build a close relationship with the latter and to build loyalty to your pharmacy. The use of SMS allows you to communicate with him in a strictly private and confidential manner while being sure that your customer has received the information transmitted.