Internal Marketing vs Internal Communication
Posted: Sun Jan 19, 2025 5:05 am
What is internal marketing?
Internal marketing is the act of promoting a brand to its employees. Businesses use internal marketing to encourage buy-in to their products and services, mission, and values. The goal is to build a strong company culture for employees and, ultimately, turn them into brand advocates.
Internal marketing and employee experience work together. Your internal marketing strategy should take into account every connection point that an employee has with your company — from onboarding to the exit interview.
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Here’s how I used to simplify the difference colombia phone number material between marketing and communication back when I was a baby marketer:
Marketing is brand promotion.
Communication is information sharing.
The same goes for internal communication and internal marketing. They go hand in hand, but the two aren’t an exact match.
Going back to our definition of internal marketing above, it focuses on the act of promoting a brand to employees with the goal of encouraging them to buy into the company’s culture and values.
For example, an internal marketing play could be giving employees free access to your products for personal use. That’s alone isn't technically internal communication.
The purpose of internal communication is to keep everyone informed of company updates and aligned with core objectives.
Internal marketing is the act of promoting a brand to its employees. Businesses use internal marketing to encourage buy-in to their products and services, mission, and values. The goal is to build a strong company culture for employees and, ultimately, turn them into brand advocates.
Internal marketing and employee experience work together. Your internal marketing strategy should take into account every connection point that an employee has with your company — from onboarding to the exit interview.
Free Marketing Plan Template
Outline your company's marketing strategy in one simple, coherent plan.
Pre-Sectioned Template
Completely Customizable
Example Prompts
Professionally Designed
Download for free
Learn more
Here’s how I used to simplify the difference colombia phone number material between marketing and communication back when I was a baby marketer:
Marketing is brand promotion.
Communication is information sharing.
The same goes for internal communication and internal marketing. They go hand in hand, but the two aren’t an exact match.
Going back to our definition of internal marketing above, it focuses on the act of promoting a brand to employees with the goal of encouraging them to buy into the company’s culture and values.
For example, an internal marketing play could be giving employees free access to your products for personal use. That’s alone isn't technically internal communication.
The purpose of internal communication is to keep everyone informed of company updates and aligned with core objectives.