Learn how to create a successful visual identity for your business
Posted: Sun Jan 19, 2025 5:00 am
Visual identity is part of your business's branding, which includes the management of all the elements of your brand, such as its style guide, positioning, communication and design standards. When your business is in the digital environment, whether on social media, your own website or e-commerce, it is even more important to ensure that your brand is remembered among the multitude of options available , so that it can attract new customers.
In this sense, visual identity can greatly assist in strategies. The idea is that, when a customer sees one of your posts, for example, they will immediately associate the set of images, colors and text with your brand, before knowing that it was posted by your brand.
Considering the importance of visual identity for developing your business, we have listed some explanatory topics on the subject. In addition, we have brought valuable tips for creating a successful visual identity . Be sure to check it out!
What is visual identity?
Visual identity can be interpreted as a set of visual and graphic elements that point to a specific brand.
When people first come across the concept, they often romania mobile phone number confuse it with the business logo, which is not true. The logo is just part of a brand's visual identity, which in turn is responsible for creating an atmosphere regarding the business's proposal, its values, its positioning, among others .
When you think of your favorite restaurant, for example, you may think of colors, design elements, images, typography, and even non-tangible aspects, such as feelings and value messages. All of this can be considered part of the brand's visual identity, which individualizes, identifies, and communicates about the business in the market.
What are the benefits of a good visual identity?
As seen, the elements that make up the brand's visual identity communicate a message to the public, both about the business's proposal or product and about the values it cultivates. This pattern in the brand's communication and tone of voice gives it unity and consistency and allows it to be recognized by the public.
To understand the benefits of a good visual identity, therefore, know that, with it, your business can:
increase brand confidence;
improve the consumer experience ;
create an identity of values with the target audience;
stand out from the competition;
ensure proper positioning;
between others.
How to create a successful visual identity?
Now that you know what it is and how important it is for your business, we have put together some suggestions for you to create a striking visual identity. Be sure to check out the tips below!
Define your target audience
First of all, it is worth highlighting that it is impossible to build a successful visual identity without first clearly defining the target audience. Knowing who your customer is, what their values, pain points and expectations are is essential to understanding the tone of your brand , the style of language and the visual message that will be conveyed.
Two shoe brands can adopt completely opposite aesthetic elements depending on their proposal. Taking this case as an example, an orthopedic brand may opt for more neutral visual stimuli that refer to comfort, directing the message to an elderly audience or to those with specific needs.
On the other hand, if the business product has a modern proposal and is aimed at a young audience, it may be necessary to consider a more flexible language and vibrant tones. In both cases, however, prior study of the target audience is crucial to aligning communication with the client's values.
Create a logo
The logo is one of the main elements of your visual identity, capable of identifying your business. It usually features the initials or the name of the brand and a striking image that characterizes it . The logo can appear wherever it is considered necessary: on your website, on social media, in delivery apps, on your menu, among others.
There are several websites that can help you create a logo for your business. If you want to try your hand at designing your own logo, you can use the resources available on the Canva website. If, on the other hand, you prefer to hire a professional who specializes in design, you can use WeDoLogos, which allows you to see the customized logo options for your business created by different designers. Then, you can choose the one that suits you best.
Choose the color palette
Another important aspect of your visual identity is the color palette that identifies your business. It is a good idea to have a set of standard tones to use in your communications, such as newsletters, social media posts, websites, YouTube video intros, sales pages, and more.
This color palette should also appear in the logo, which should not clash with the other elements that make up your visual identity . Therefore, think about what type of communication you want to have and what message you want to convey to your customers. After all, images also communicate. One tip is to opt for strong colors if you want to have a more “aggressive” positioning in the market, or pastel colors to give the impression of a lighter communication.
In this sense, visual identity can greatly assist in strategies. The idea is that, when a customer sees one of your posts, for example, they will immediately associate the set of images, colors and text with your brand, before knowing that it was posted by your brand.
Considering the importance of visual identity for developing your business, we have listed some explanatory topics on the subject. In addition, we have brought valuable tips for creating a successful visual identity . Be sure to check it out!
What is visual identity?
Visual identity can be interpreted as a set of visual and graphic elements that point to a specific brand.
When people first come across the concept, they often romania mobile phone number confuse it with the business logo, which is not true. The logo is just part of a brand's visual identity, which in turn is responsible for creating an atmosphere regarding the business's proposal, its values, its positioning, among others .
When you think of your favorite restaurant, for example, you may think of colors, design elements, images, typography, and even non-tangible aspects, such as feelings and value messages. All of this can be considered part of the brand's visual identity, which individualizes, identifies, and communicates about the business in the market.
What are the benefits of a good visual identity?
As seen, the elements that make up the brand's visual identity communicate a message to the public, both about the business's proposal or product and about the values it cultivates. This pattern in the brand's communication and tone of voice gives it unity and consistency and allows it to be recognized by the public.
To understand the benefits of a good visual identity, therefore, know that, with it, your business can:
increase brand confidence;
improve the consumer experience ;
create an identity of values with the target audience;
stand out from the competition;
ensure proper positioning;
between others.
How to create a successful visual identity?
Now that you know what it is and how important it is for your business, we have put together some suggestions for you to create a striking visual identity. Be sure to check out the tips below!
Define your target audience
First of all, it is worth highlighting that it is impossible to build a successful visual identity without first clearly defining the target audience. Knowing who your customer is, what their values, pain points and expectations are is essential to understanding the tone of your brand , the style of language and the visual message that will be conveyed.
Two shoe brands can adopt completely opposite aesthetic elements depending on their proposal. Taking this case as an example, an orthopedic brand may opt for more neutral visual stimuli that refer to comfort, directing the message to an elderly audience or to those with specific needs.
On the other hand, if the business product has a modern proposal and is aimed at a young audience, it may be necessary to consider a more flexible language and vibrant tones. In both cases, however, prior study of the target audience is crucial to aligning communication with the client's values.
Create a logo
The logo is one of the main elements of your visual identity, capable of identifying your business. It usually features the initials or the name of the brand and a striking image that characterizes it . The logo can appear wherever it is considered necessary: on your website, on social media, in delivery apps, on your menu, among others.
There are several websites that can help you create a logo for your business. If you want to try your hand at designing your own logo, you can use the resources available on the Canva website. If, on the other hand, you prefer to hire a professional who specializes in design, you can use WeDoLogos, which allows you to see the customized logo options for your business created by different designers. Then, you can choose the one that suits you best.
Choose the color palette
Another important aspect of your visual identity is the color palette that identifies your business. It is a good idea to have a set of standard tones to use in your communications, such as newsletters, social media posts, websites, YouTube video intros, sales pages, and more.
This color palette should also appear in the logo, which should not clash with the other elements that make up your visual identity . Therefore, think about what type of communication you want to have and what message you want to convey to your customers. After all, images also communicate. One tip is to opt for strong colors if you want to have a more “aggressive” positioning in the market, or pastel colors to give the impression of a lighter communication.