Personalized products: 5 tips to increase your brand visibility!
Posted: Sun Jan 19, 2025 5:00 am
Do you know how personalized products can increase the visibility of your business? Sending free gifts to your customers is a great way to improve your company's credibility in the market, delight and retain consumers .
In this context, personalizing the brand's products is an efficient strategy for optimizing relationships with consumers — in addition to contributing to increasing sales and opportunities to stand out from competitors and become a market reference.
But how do you decide what to send? That’s what we’ll look at in this post. Check out 5 tips for using personalized products as a strategy to increase your sales and customer retention!
What are custom products?
Personalized products are items customized by entrepreneurs that express the brand's identity . This is a powerful strategy for customer loyalty, helping to improve relationships and increase results.
In other words, they are brand-specific products that are offered peru mobile phone number as gifts to customers when they make a purchase. Therefore, they help generate satisfaction with the purchase and encourage the consumer to seek out the brand to make new purchases in the future.
How important is product customization?
The market is becoming more competitive every day and, in addition, the level of customer demand has also increased considerably. In view of this, the challenges for entrepreneurs are intense and require effective measures to stand out and increase sales .
In this sense, offering gifts and personalized products is an essential strategy to improve the customer experience . This way, the business has the opportunity to gain preference and add value to the purchasing process, an indispensable factor nowadays.
How to get product customization right?
Although it may seem like a simple process, offering personalized gifts and products requires a lot of care and good planning . It is necessary to consider some factors to achieve satisfactory results that truly contribute to the satisfaction of your customers.
Therefore, always consider the following aspects to make the right decisions:
study your target audience;
define a good policy for offering gifts;
value your brand;
avoid excesses;
think about products that are useful to the customer;
create a smart design;
look for a balance between cost and benefit.
5 tips to increase your brand visibility
Having greater visibility in the market is very important for a business and helps to achieve good brand positioning . For this reason, every entrepreneur who wants to achieve their goals must invest in specific improvements to enhance the company's recognition by the public.
See, in the next topics, the best ways to improve the visibility of your business!
1. Invest in visual identity and personalization
To create personalized products that reflect your company's image, you need to have a defined visual identity , with a logo and specific color palette. This way, you can print these characteristics on the items sent as gifts to the customer .
Let's say you send a mug with your company logo on it and the customer takes it to work. This will make other people see the item and know where it's from — this will generate curiosity and may increase the desire of other people to also have a mug like that.
Think about Starbucks. When you see someone with a Starbucks cup, you know where it’s from, right? So the idea is that people will take a look at your products and identify where they come from.
2. Create attractive, quality products
One way to make consumers want to buy your gifts is to create attractive and well-designed personalized products. These items are essential for conveying your brand image to customers and this should be done strategically.
Therefore, it is important to have good financial planning to offer personalized products to your customers . Set aside the necessary budget to ensure that the items are of high quality.
Even if the investment in this area is smaller and you need to create something simpler, it is important to ensure that the product does not break on the first use, for example. After all, this can have the opposite effect on your consumers, instead of delighting them.
3. Send useful products
Even if personalized gifts are attractive and of high quality, if they are not useful to the customer, they may end up sitting in a closet. This situation ends up generating dissatisfaction and compromising your strategic goals.
Therefore, it is essential to create products that are useful to the consumer. To know this type of information, you need to know your audience very well and understand what their main pain points and needs are .
If you sell an online course , for example, you can send a notebook and pen set to the consumer's home — as these items can be used during classes and are very welcome in any student's routine.
One way to find out what your customers would like to gain is to conduct surveys with them. You can ask them questions via email or phone, for example.
But you can use your Instagram Stories to create polls, showing two giveaway options and asking your followers to vote for the item they liked the most. Make it clear that your company will produce the product that gets the most votes.
This is a powerful validation strategy that lets you find out whether people will like your products — even before you make them — so you don’t end up wasting money or creating something that won’t please your customers. Also, create different gifts for each situation. A new customer should receive something different from what you would send to a loyal customer.
4. Encourage sharing on social media
An efficient way to increase your visibility with personalized products is to encourage your customers to post the gifts they receive on social media. It is worth encouraging them to tag your company in their posts, generating close interaction with your audience.
You can do this in a subtle way by sending a little note along with the products and asking consumers to share what they received. Don't forget to leave your Instagram so they know which profile to tag.
This way, more people can see your company's customized products . That's why it's so important to invest in useful and attractive items, as they need to catch the attention of those who see the products.
5. Offer amazing experiences
When creating your personalized products, think about offering incredible experiences to your customers. To do this, consider the characteristics and a detailed study of your target audience, so you can be clear when deciding what is most relevant to them.
Sending a unique gift to the consumer's home, such as a box with several items, can encourage them to share the experience with other people, even without you asking.
Some product ideas to customize are:
mug;
notebook and pen;
printed summary of online classes;
caps;
shirts with the company logo and an inspirational phrase;
bag;
stickers to stick on the computer;
fine chocolates.
You can put together a diverse kit with more than one product or send slightly more expensive gifts to a select group of consumers.
In this context, personalizing the brand's products is an efficient strategy for optimizing relationships with consumers — in addition to contributing to increasing sales and opportunities to stand out from competitors and become a market reference.
But how do you decide what to send? That’s what we’ll look at in this post. Check out 5 tips for using personalized products as a strategy to increase your sales and customer retention!
What are custom products?
Personalized products are items customized by entrepreneurs that express the brand's identity . This is a powerful strategy for customer loyalty, helping to improve relationships and increase results.
In other words, they are brand-specific products that are offered peru mobile phone number as gifts to customers when they make a purchase. Therefore, they help generate satisfaction with the purchase and encourage the consumer to seek out the brand to make new purchases in the future.
How important is product customization?
The market is becoming more competitive every day and, in addition, the level of customer demand has also increased considerably. In view of this, the challenges for entrepreneurs are intense and require effective measures to stand out and increase sales .
In this sense, offering gifts and personalized products is an essential strategy to improve the customer experience . This way, the business has the opportunity to gain preference and add value to the purchasing process, an indispensable factor nowadays.
How to get product customization right?
Although it may seem like a simple process, offering personalized gifts and products requires a lot of care and good planning . It is necessary to consider some factors to achieve satisfactory results that truly contribute to the satisfaction of your customers.
Therefore, always consider the following aspects to make the right decisions:
study your target audience;
define a good policy for offering gifts;
value your brand;
avoid excesses;
think about products that are useful to the customer;
create a smart design;
look for a balance between cost and benefit.
5 tips to increase your brand visibility
Having greater visibility in the market is very important for a business and helps to achieve good brand positioning . For this reason, every entrepreneur who wants to achieve their goals must invest in specific improvements to enhance the company's recognition by the public.
See, in the next topics, the best ways to improve the visibility of your business!
1. Invest in visual identity and personalization
To create personalized products that reflect your company's image, you need to have a defined visual identity , with a logo and specific color palette. This way, you can print these characteristics on the items sent as gifts to the customer .
Let's say you send a mug with your company logo on it and the customer takes it to work. This will make other people see the item and know where it's from — this will generate curiosity and may increase the desire of other people to also have a mug like that.
Think about Starbucks. When you see someone with a Starbucks cup, you know where it’s from, right? So the idea is that people will take a look at your products and identify where they come from.
2. Create attractive, quality products
One way to make consumers want to buy your gifts is to create attractive and well-designed personalized products. These items are essential for conveying your brand image to customers and this should be done strategically.
Therefore, it is important to have good financial planning to offer personalized products to your customers . Set aside the necessary budget to ensure that the items are of high quality.
Even if the investment in this area is smaller and you need to create something simpler, it is important to ensure that the product does not break on the first use, for example. After all, this can have the opposite effect on your consumers, instead of delighting them.
3. Send useful products
Even if personalized gifts are attractive and of high quality, if they are not useful to the customer, they may end up sitting in a closet. This situation ends up generating dissatisfaction and compromising your strategic goals.
Therefore, it is essential to create products that are useful to the consumer. To know this type of information, you need to know your audience very well and understand what their main pain points and needs are .
If you sell an online course , for example, you can send a notebook and pen set to the consumer's home — as these items can be used during classes and are very welcome in any student's routine.
One way to find out what your customers would like to gain is to conduct surveys with them. You can ask them questions via email or phone, for example.
But you can use your Instagram Stories to create polls, showing two giveaway options and asking your followers to vote for the item they liked the most. Make it clear that your company will produce the product that gets the most votes.
This is a powerful validation strategy that lets you find out whether people will like your products — even before you make them — so you don’t end up wasting money or creating something that won’t please your customers. Also, create different gifts for each situation. A new customer should receive something different from what you would send to a loyal customer.
4. Encourage sharing on social media
An efficient way to increase your visibility with personalized products is to encourage your customers to post the gifts they receive on social media. It is worth encouraging them to tag your company in their posts, generating close interaction with your audience.
You can do this in a subtle way by sending a little note along with the products and asking consumers to share what they received. Don't forget to leave your Instagram so they know which profile to tag.
This way, more people can see your company's customized products . That's why it's so important to invest in useful and attractive items, as they need to catch the attention of those who see the products.
5. Offer amazing experiences
When creating your personalized products, think about offering incredible experiences to your customers. To do this, consider the characteristics and a detailed study of your target audience, so you can be clear when deciding what is most relevant to them.
Sending a unique gift to the consumer's home, such as a box with several items, can encourage them to share the experience with other people, even without you asking.
Some product ideas to customize are:
mug;
notebook and pen;
printed summary of online classes;
caps;
shirts with the company logo and an inspirational phrase;
bag;
stickers to stick on the computer;
fine chocolates.
You can put together a diverse kit with more than one product or send slightly more expensive gifts to a select group of consumers.