What to do when the customer says they will look into it and get back to you later?
Posted: Sun Jan 19, 2025 4:57 am
What does your customer say to stop them from buying from you? “Not today, maybe later”, “I’ll look into it and let you know”, “I don’t have time to look into it now”, “The product is expensive and I’ll wait for a discount”. Do any of these phrases sound familiar?
When they are unsure about their purchasing decision, customers may be hesitant and may have some objections that you need to overcome to make the sale.
But how do you deal with this type of situation? That's what we'll look at in today's post. You'll learn the main reasons why your customer hesitates when making a purchase and how to get around this situation, make the consumer feel more confident about buying and, ultimately, close your sales.
Want to learn more about the subject and increase your revenue this month? Then come and read!
What to do when the customer says "I'll think about it"?
Entrepreneurs have certainly heard one (or more) clients kuwait mobile phone number say the famous phrase: I'll think about it and if anything happens, I'll get back to you. Even the best salespeople are not exempt from dealing with a similar situation.
After all, according to a survey conducted by Hubspot , the average conversion rate of opportunities into sales varies around 25%. So, make an effort to overcome an objection presented by the customer.
Therefore, the main objections presented by customers tend to be:
money;
time;
credibility;
authority.
When a customer uses a lack of money as an argument for not closing a deal, you must first be suspicious and adopt a different approach to find out whether they are telling the truth or if it is just another excuse. Having this position in the situation is essential to knowing how to conduct the negotiation.
This is because if the problem is really a lack of resources, it is possible to offer a proposal that satisfies both parties. However, when money is used as an objection by the customer because they did not see value in your product, it means that there may be something that needs to be improved. So, it is worth analyzing the situation carefully!
The second most common objection customers make during negotiations is lack of time, either to listen to what the salesperson has to say or to wait for their needs to be met. In both cases, there is a way to get around the situation and offer the best conditions to the customer.
Lack of credibility is another objection that prevents a company from closing a deal. This happens when the client is not familiar with your services or does not believe in your proposal. For this reason, it is crucial to invest in strategies that make your brand known.
Finally, another objection that catches many salespeople by surprise is the one regarding authority. This situation usually occurs when the service is provided to another company.
This is because most negotiations are made directly with the owner, but in some cases the decision needs to be made with the participation of other authorities, such as partners, the finance department and managers. And this is when the objection arises, because the representative of the brand that will provide the service is not informed of this detail at the beginning of the negotiation.
Therefore, there is the frustration of only knowing at the end of the conversation that the sale will not be completed. For this reason, it is crucial to inform yourself before anyone else should participate in the conversation. If it is not possible to get everyone together, the solution to overcome the objection is to schedule a follow-up meeting.
Your goal in selling should be to overcome all these objections, to eliminate the barriers that still prevent your customer from buying. As we mentioned, distrust towards your company can also be an obstacle, so it is interesting to present what you do and what your authority is in the market.
Therefore, it is ideal to create an attractive presentation for your client, with the most relevant information about your company, such as:
award;
article in a magazine or newspaper;
Gathering testimonials from satisfied customers is also a differentiator and can be used to demonstrate your company's authority in the market.
What to do to avoid objections?
There are several ways your company can avoid objections or get around them when they arise. However, the main strategy is to know your product and/or service well and, above all, understand your target audience. These two areas of knowledge should be the basis for your decision-making.
From there, it becomes easier to establish the next steps. To help you better understand this issue, we have put together some suggestions on what you can do to overcome your customers’ objections. Check it out!
Mark the return
One idea to avoid losing a customer is to schedule a callback when they say they don't have time at that moment or that they're still going to see if they're going to buy.
Here, it is important to be objective and set a date and time to call back. By doing so, you establish a commitment with that customer and have another opportunity to sell your products to them.
Produce supporting content
Supporting content can be very useful for clarifying customers' main doubts, overcoming objections and selling more.
So, to help consumers make a purchasing decision, produce videos, PDFs, blog posts, and demonstrations of how to use your product. If you have a sales team, they will have extra help to support the sales process.
But it's important to say that, in order to create this content, you need to understand your consumers' problems, needs and desires very well. This way, when you approach them for the sale, you can go directly to their pain and show how your product is the solution to this problem.
Show value
Often, when a customer is hesitant to buy because they think your product is expensive, it is because they do not see the value in what you are selling. Therefore, the goal is to always show this value to the consumer so that the price does not become a deterrent to purchase.
When you find that this is the case, it’s a good idea to test different approaches to see which one resonates best with your customers.
Explain what the customer gains by buying from you and show what they lose by not buying. What bonuses and advantages do they receive by doing business with your company instead of with a competitor? What makes your products different?
Showing value is one of the best ways to overcome a customer's objection when they say they don't have the money to buy from you.
Furthermore, it is important to outline dream scenarios for the customer, showing the transformation that the product promotes and how this consumer will be in the future, when using your product.
Create urgency
Urgency is another important aspect to encourage a purchase when a customer is hesitant. But you should only use this resource when it is actually part of your business reality. So, for example, if you still have a lot of stock of a certain item, it is not worth saying that you are selling the last few pieces. In other words, it is not worth lying to the customer.
After all, who has never seen a product that has been in its last units for a long time and never runs out? This type of attitude only compromises the company's name and credibility, even affecting sales.
But if the price of the product is really going to increase in a short time, if there are only a few items left in stock or if there are the last places available for a course, it is worth using the urgency resource to encourage the customer to make a purchase decision.
Guide your team
Train your employees not to be satisfied with the customer's famous "I'll see and let you know" response. But also instruct your team not to be invasive with the consumer, because this, in addition to not being recommended, can alienate your customer and make a bad impression on them.
Pass these tips on to your team and create an approach protocol. Nothing fixed or rigid, but something that helps the team when dealing with customer objections.
Follow up
As important as it is to try to overcome customer objections, they are not always ready to actually buy. Sometimes, the time is not right yet. But that doesn't mean the time will never come. So, identify which customers are worth following up with over time to see if the right time has come.
This follow-up can be done by phone, WhatsApp, email or social media, depending on the communication channel you use to speak to this customer.
When they are unsure about their purchasing decision, customers may be hesitant and may have some objections that you need to overcome to make the sale.
But how do you deal with this type of situation? That's what we'll look at in today's post. You'll learn the main reasons why your customer hesitates when making a purchase and how to get around this situation, make the consumer feel more confident about buying and, ultimately, close your sales.
Want to learn more about the subject and increase your revenue this month? Then come and read!
What to do when the customer says "I'll think about it"?
Entrepreneurs have certainly heard one (or more) clients kuwait mobile phone number say the famous phrase: I'll think about it and if anything happens, I'll get back to you. Even the best salespeople are not exempt from dealing with a similar situation.
After all, according to a survey conducted by Hubspot , the average conversion rate of opportunities into sales varies around 25%. So, make an effort to overcome an objection presented by the customer.
Therefore, the main objections presented by customers tend to be:
money;
time;
credibility;
authority.
When a customer uses a lack of money as an argument for not closing a deal, you must first be suspicious and adopt a different approach to find out whether they are telling the truth or if it is just another excuse. Having this position in the situation is essential to knowing how to conduct the negotiation.
This is because if the problem is really a lack of resources, it is possible to offer a proposal that satisfies both parties. However, when money is used as an objection by the customer because they did not see value in your product, it means that there may be something that needs to be improved. So, it is worth analyzing the situation carefully!
The second most common objection customers make during negotiations is lack of time, either to listen to what the salesperson has to say or to wait for their needs to be met. In both cases, there is a way to get around the situation and offer the best conditions to the customer.
Lack of credibility is another objection that prevents a company from closing a deal. This happens when the client is not familiar with your services or does not believe in your proposal. For this reason, it is crucial to invest in strategies that make your brand known.
Finally, another objection that catches many salespeople by surprise is the one regarding authority. This situation usually occurs when the service is provided to another company.
This is because most negotiations are made directly with the owner, but in some cases the decision needs to be made with the participation of other authorities, such as partners, the finance department and managers. And this is when the objection arises, because the representative of the brand that will provide the service is not informed of this detail at the beginning of the negotiation.
Therefore, there is the frustration of only knowing at the end of the conversation that the sale will not be completed. For this reason, it is crucial to inform yourself before anyone else should participate in the conversation. If it is not possible to get everyone together, the solution to overcome the objection is to schedule a follow-up meeting.
Your goal in selling should be to overcome all these objections, to eliminate the barriers that still prevent your customer from buying. As we mentioned, distrust towards your company can also be an obstacle, so it is interesting to present what you do and what your authority is in the market.
Therefore, it is ideal to create an attractive presentation for your client, with the most relevant information about your company, such as:
award;
article in a magazine or newspaper;
Gathering testimonials from satisfied customers is also a differentiator and can be used to demonstrate your company's authority in the market.
What to do to avoid objections?
There are several ways your company can avoid objections or get around them when they arise. However, the main strategy is to know your product and/or service well and, above all, understand your target audience. These two areas of knowledge should be the basis for your decision-making.
From there, it becomes easier to establish the next steps. To help you better understand this issue, we have put together some suggestions on what you can do to overcome your customers’ objections. Check it out!
Mark the return
One idea to avoid losing a customer is to schedule a callback when they say they don't have time at that moment or that they're still going to see if they're going to buy.
Here, it is important to be objective and set a date and time to call back. By doing so, you establish a commitment with that customer and have another opportunity to sell your products to them.
Produce supporting content
Supporting content can be very useful for clarifying customers' main doubts, overcoming objections and selling more.
So, to help consumers make a purchasing decision, produce videos, PDFs, blog posts, and demonstrations of how to use your product. If you have a sales team, they will have extra help to support the sales process.
But it's important to say that, in order to create this content, you need to understand your consumers' problems, needs and desires very well. This way, when you approach them for the sale, you can go directly to their pain and show how your product is the solution to this problem.
Show value
Often, when a customer is hesitant to buy because they think your product is expensive, it is because they do not see the value in what you are selling. Therefore, the goal is to always show this value to the consumer so that the price does not become a deterrent to purchase.
When you find that this is the case, it’s a good idea to test different approaches to see which one resonates best with your customers.
Explain what the customer gains by buying from you and show what they lose by not buying. What bonuses and advantages do they receive by doing business with your company instead of with a competitor? What makes your products different?
Showing value is one of the best ways to overcome a customer's objection when they say they don't have the money to buy from you.
Furthermore, it is important to outline dream scenarios for the customer, showing the transformation that the product promotes and how this consumer will be in the future, when using your product.
Create urgency
Urgency is another important aspect to encourage a purchase when a customer is hesitant. But you should only use this resource when it is actually part of your business reality. So, for example, if you still have a lot of stock of a certain item, it is not worth saying that you are selling the last few pieces. In other words, it is not worth lying to the customer.
After all, who has never seen a product that has been in its last units for a long time and never runs out? This type of attitude only compromises the company's name and credibility, even affecting sales.
But if the price of the product is really going to increase in a short time, if there are only a few items left in stock or if there are the last places available for a course, it is worth using the urgency resource to encourage the customer to make a purchase decision.
Guide your team
Train your employees not to be satisfied with the customer's famous "I'll see and let you know" response. But also instruct your team not to be invasive with the consumer, because this, in addition to not being recommended, can alienate your customer and make a bad impression on them.
Pass these tips on to your team and create an approach protocol. Nothing fixed or rigid, but something that helps the team when dealing with customer objections.
Follow up
As important as it is to try to overcome customer objections, they are not always ready to actually buy. Sometimes, the time is not right yet. But that doesn't mean the time will never come. So, identify which customers are worth following up with over time to see if the right time has come.
This follow-up can be done by phone, WhatsApp, email or social media, depending on the communication channel you use to speak to this customer.