Engagement and accessibility: two keys that will enhance stories
Posted: Sun Jan 19, 2025 4:53 am
In fact, Instagram added a similar tagging option to its Threads app last year, with such success that it quickly saw a spike in downloads as users created videos using this automatic captioning option (which is capable of censoring insults by replacing them with symbols) and then exported the videos to TikTok with the text incorporated on the screen, thus avoiding censorship on the platform.
Instagram also added automatic captions for IGTV content last September and announced that it will soon be coming to Reels to boost accessibility on the social network.
“The ‘sound off’ feature is a request we get a lot,” Adam cyprus business email database Mosseri saidin a post. “So I’m excited that it’s coming to Reels as well. We hope to expand to more countries soon,” so probably very soon the more than 1.3 billion users around the world will be able to add this new element to their stories and Reels, maximizing engagement opportunities on the app.
Subtitles are so accessible that Facebook itself is also developing an automatic subtitling option for its stories, which will allow brands and creators to reach a wider audience, ensuring that their ephemeral content can be understood in scenarios with the sound on or off.
This could be a valuable addition to your story tools and will be worth experimenting with as soon as they are available to see how they can fit into your social media strategy as a practical way to boost your campaigns.
Instagram also added automatic captions for IGTV content last September and announced that it will soon be coming to Reels to boost accessibility on the social network.
“The ‘sound off’ feature is a request we get a lot,” Adam cyprus business email database Mosseri saidin a post. “So I’m excited that it’s coming to Reels as well. We hope to expand to more countries soon,” so probably very soon the more than 1.3 billion users around the world will be able to add this new element to their stories and Reels, maximizing engagement opportunities on the app.
Subtitles are so accessible that Facebook itself is also developing an automatic subtitling option for its stories, which will allow brands and creators to reach a wider audience, ensuring that their ephemeral content can be understood in scenarios with the sound on or off.
This could be a valuable addition to your story tools and will be worth experimenting with as soon as they are available to see how they can fit into your social media strategy as a practical way to boost your campaigns.