4. Use the anatomy of an effective newsletter.
Posted: Sun Jan 19, 2025 4:37 am
But newsletters are different, she says. “You don‘t have to do that with a B2B newsletter. And that’s kind of why I love them. There's so many different ways to monetize.”
Key Elements
There isn’t one single correct way of organizing an email newsletter, but there are a few key building blocks, according to HubSpot’s Ultimate Guide to Email Newsletters:
From Line. This includes both the “from” name you see in your inbox as well as the email address the newsletter is sent from.
Subject Line and Preview Text. This is your best shot at hooking readers. Keep it short, natural, and start a story that your readers want the ending to.
Eyebrow. The greeting before your main headline canada phone number material should draw people in. It also might reflect your main branding.
Body Copy. The bulk of your email should be easy to read — think short sentences and paragraphs, bullet points and bolding, and a personality-driven tone.
Images. Images can break up text, show off branding, grab readers’ attention, and even inspire them to share.
Calls to Action / Linked Text. Rein it in! Too many links can overwhelm, so use them carefully and strategically. Links should always benefit your readers.
Social Sharing. Make it easy for your readers to share with their friends and networks.
Request for Feedback. Asking readers for feedback builds a stronger relationship with them, and it helps you build a stronger newsletter.
Pro tip: This anatomy lesson comes from the HubSpot pros who produced the excellent free ultimate guide to newsletters. It has a lot more details and examples on the nuts and bolts of newsletter writing.
Newsletter Content Trends
In our survey of 500+ independent newsletter operators, we asked what formats drove the highest of five metrics: open rate, click rate, revenue or profit, driving website traffic, and conversion rate.
Two of the top-performing formats were expert Q&As or interviews and listicles, step-by-step guides, recipes, or tutorials.
Key Elements
There isn’t one single correct way of organizing an email newsletter, but there are a few key building blocks, according to HubSpot’s Ultimate Guide to Email Newsletters:
From Line. This includes both the “from” name you see in your inbox as well as the email address the newsletter is sent from.
Subject Line and Preview Text. This is your best shot at hooking readers. Keep it short, natural, and start a story that your readers want the ending to.
Eyebrow. The greeting before your main headline canada phone number material should draw people in. It also might reflect your main branding.
Body Copy. The bulk of your email should be easy to read — think short sentences and paragraphs, bullet points and bolding, and a personality-driven tone.
Images. Images can break up text, show off branding, grab readers’ attention, and even inspire them to share.
Calls to Action / Linked Text. Rein it in! Too many links can overwhelm, so use them carefully and strategically. Links should always benefit your readers.
Social Sharing. Make it easy for your readers to share with their friends and networks.
Request for Feedback. Asking readers for feedback builds a stronger relationship with them, and it helps you build a stronger newsletter.
Pro tip: This anatomy lesson comes from the HubSpot pros who produced the excellent free ultimate guide to newsletters. It has a lot more details and examples on the nuts and bolts of newsletter writing.
Newsletter Content Trends
In our survey of 500+ independent newsletter operators, we asked what formats drove the highest of five metrics: open rate, click rate, revenue or profit, driving website traffic, and conversion rate.
Two of the top-performing formats were expert Q&As or interviews and listicles, step-by-step guides, recipes, or tutorials.