How to choose your SMS provider?
Posted: Sun Jan 19, 2025 3:57 am
image of a person interacting with their phone with the title how to choose your SMS provider? You are currently looking for a service provider to send your SMS marketing campaigns but you do not know how to choose the best one. In this article, we help you in your choice by answering this question: what are the main criteria to take into account to best select your SMS service provider? Before signing a contract and sending your first SMS campaign to your customers, here are 13 key points that will help you choose the right SMS provider: 1- Benefit from the message delivery guarantee Many companies offer to send you SMS without this delivery guarantee.
It is essential because it guarantees that your message will be delivered. Some services offer " low-cost SMS " that do not allow you to benefit from this delivery guarantee. SMS offers a 95% reading guarantee, which is much higher than email. In this case, is it relevant to base your customer communication on a management method that does not allow you to be certain that your recipient has received the message intended for them? 2- Personalize the content of messages The more you personalize your messages, the more positive your campaign returns will be. Personalizing your SMS messages involves integrating variables into your SMS (example: Name).
These will allow you to send a message that will be perceived as unique by each of your recipients. So remember to check on the SMS provider's platform that it offers this functionality. 3- Customize the canada phone number data transmitter name Some providers offer to customize your sender name. What's the point? Being able to display the name of a brand or sender will improve the reading rate and strengthen your brand's audience as well as proximity to the customer or prospect. Conversely, receiving a message from a short number (example 36758) will negatively impact the impact of your campaign. To learn more, read: Why customize your sender name? 4- Integrate the STOP response “Stop SMS” is a legal obligation that you must include in all promotional SMS campaigns .
It is materialized by the insertion of a “STOP 36XXX” on your message. It gives your recipient the possibility to unsubscribe. This feature is therefore important. To find out more, read: SMS Stop what does the law say ? 5- Analyze the performance of your campaigns Being able to measure the performance and returns of your campaigns is a crucial element that will allow you to better manage the commercial and relational efficiency of the SMS channel . Being able to know the reading or click rate (in the case where a link is inserted), measuring the quality of your contact base, etc. are information that you will need to be able to analyze on each of your campaigns, in a simple and readable way. 6- Analyze the clicks of your campaigns! One of the marketing trends to implement is the click rate.
It is essential because it guarantees that your message will be delivered. Some services offer " low-cost SMS " that do not allow you to benefit from this delivery guarantee. SMS offers a 95% reading guarantee, which is much higher than email. In this case, is it relevant to base your customer communication on a management method that does not allow you to be certain that your recipient has received the message intended for them? 2- Personalize the content of messages The more you personalize your messages, the more positive your campaign returns will be. Personalizing your SMS messages involves integrating variables into your SMS (example: Name).
These will allow you to send a message that will be perceived as unique by each of your recipients. So remember to check on the SMS provider's platform that it offers this functionality. 3- Customize the canada phone number data transmitter name Some providers offer to customize your sender name. What's the point? Being able to display the name of a brand or sender will improve the reading rate and strengthen your brand's audience as well as proximity to the customer or prospect. Conversely, receiving a message from a short number (example 36758) will negatively impact the impact of your campaign. To learn more, read: Why customize your sender name? 4- Integrate the STOP response “Stop SMS” is a legal obligation that you must include in all promotional SMS campaigns .
It is materialized by the insertion of a “STOP 36XXX” on your message. It gives your recipient the possibility to unsubscribe. This feature is therefore important. To find out more, read: SMS Stop what does the law say ? 5- Analyze the performance of your campaigns Being able to measure the performance and returns of your campaigns is a crucial element that will allow you to better manage the commercial and relational efficiency of the SMS channel . Being able to know the reading or click rate (in the case where a link is inserted), measuring the quality of your contact base, etc. are information that you will need to be able to analyze on each of your campaigns, in a simple and readable way. 6- Analyze the clicks of your campaigns! One of the marketing trends to implement is the click rate.