This does not mean that a business model cannot
Posted: Sun Jan 19, 2025 3:53 am
Power of the community
The members of a community feel closely connected to the other members of the community. Despite the fact that everyone is anonymous and creates a character for the community, friendships are formed. Unfortunately, this can also suddenly cause a negative sentiment to arise.
For example, supermarket chain Lidl once told Go Supermodel that their customer service was called so often. A large number of community members had agreed on the forum to call customer service, which meant that they could no longer handle the number of questions. This is much less likely to happen in a community where people are connected by interest in certain content instead of in each other. However, Go Supermodel has also ensured that this power of the community can be used in a positive way. With Earth Hour , for example, they were able to use their community to get the Zuidas out of Amsterdam. This was also achieved by using this power in a positive way and connecting people.
The philosophy
Red Chocolade currently only manages the Go Supermodel community. qatar mobile phone number list Their goal is to bind their members to them as much as possible. In their philosophy, you can only have a valuable and homogeneous community if you really listen to the target group. They can create customized content for their members without taking into account guidelines, house styles and other fixed thought patterns. The starting point remains: The more you put the community itself central, the closer the community becomes and the greater the value of the community.
be attached to it. On the contrary. They are free to enter into partnerships with various media parties. They are also free to connect with the target group in advertising and branded content and thus offer advertisers a much more valuable platform. Ultimately, the Go Supermodel community is less limited in its commercial possibilities and this benefits the ultimate value of this community.
The members of a community feel closely connected to the other members of the community. Despite the fact that everyone is anonymous and creates a character for the community, friendships are formed. Unfortunately, this can also suddenly cause a negative sentiment to arise.
For example, supermarket chain Lidl once told Go Supermodel that their customer service was called so often. A large number of community members had agreed on the forum to call customer service, which meant that they could no longer handle the number of questions. This is much less likely to happen in a community where people are connected by interest in certain content instead of in each other. However, Go Supermodel has also ensured that this power of the community can be used in a positive way. With Earth Hour , for example, they were able to use their community to get the Zuidas out of Amsterdam. This was also achieved by using this power in a positive way and connecting people.
The philosophy
Red Chocolade currently only manages the Go Supermodel community. qatar mobile phone number list Their goal is to bind their members to them as much as possible. In their philosophy, you can only have a valuable and homogeneous community if you really listen to the target group. They can create customized content for their members without taking into account guidelines, house styles and other fixed thought patterns. The starting point remains: The more you put the community itself central, the closer the community becomes and the greater the value of the community.
be attached to it. On the contrary. They are free to enter into partnerships with various media parties. They are also free to connect with the target group in advertising and branded content and thus offer advertisers a much more valuable platform. Ultimately, the Go Supermodel community is less limited in its commercial possibilities and this benefits the ultimate value of this community.