The key word in that statement, though, is impacted.
Posted: Sun Jan 19, 2025 3:30 am
After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs. Research from the University of Pennsylvania estimates that “19% of workers may see at least 50% of their tasks impacted."
In my experience, this means that marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skills.
I already use AI tools in my workflow. That doesn’t mean AI is writing my articles (this piece is 100% human!).
However, drafting routine emails, improving the quality of images, turning long posts into social copy, and researching new topics often involve an AI assist.
Beyond that, we’ve had teammates who use AI to help azerbaijan phone number material them leverage skillsets they don’t already have. I asked HubSpot’s Kaitlin Milliken for an example.
“We had a huge project where we changed images on pages from .png to .webp files on thousands of web pages. I knew this would take forever to do manually, so I leveraged AI to help me create a Python script that could run the conversion,” says Milliken, who is a marketing manager at the company.
“I don’t even know how to code in Python!”
Today’s AI tools still have a huge growth potential. Still, those already available can significantly reduce the time it takes to complete tasks and reduce the lift for completing complex tasks, all while running 24/7 with no downtime.
What makes a great AI marketing tool?
Every marketing campaign is unique. At their core, however, all campaigns have the same goal: connecting with potential customers.
In my experience, this means that marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skills.
I already use AI tools in my workflow. That doesn’t mean AI is writing my articles (this piece is 100% human!).
However, drafting routine emails, improving the quality of images, turning long posts into social copy, and researching new topics often involve an AI assist.
Beyond that, we’ve had teammates who use AI to help azerbaijan phone number material them leverage skillsets they don’t already have. I asked HubSpot’s Kaitlin Milliken for an example.
“We had a huge project where we changed images on pages from .png to .webp files on thousands of web pages. I knew this would take forever to do manually, so I leveraged AI to help me create a Python script that could run the conversion,” says Milliken, who is a marketing manager at the company.
“I don’t even know how to code in Python!”
Today’s AI tools still have a huge growth potential. Still, those already available can significantly reduce the time it takes to complete tasks and reduce the lift for completing complex tasks, all while running 24/7 with no downtime.
What makes a great AI marketing tool?
Every marketing campaign is unique. At their core, however, all campaigns have the same goal: connecting with potential customers.