The retail sector stands out on social media and Instagram takes the largest share of interactions
Posted: Sat Jan 18, 2025 10:44 am
The top 10 brands with the highest number of interactions on social networks are completed by: Druni , Futbol Emotion , Iberdrola , Carrefour , Lidl , Leroy Merlin and PC Componentes . As we can see, there is a considerable presence of large chains, as well as eCommerces. We also see that within this top there are brands from several of the 15 sectors evaluated, such as Beauty and Cosmetics , Mass Consumption , Retail , Energy and Household Appliances.
According to the results of the study, the retail sector is the most prominent, accumulating more than 70 million interactions . Next is the Mass Consumption sector with just over 20 million interactions achieved on the networks. In addition, the Beauty and Cosmetics and Energy sectors have approximately 9 and 6 million interactions respectively.
If the retail sector stands out among those chosen, the social network that stands out among the platforms analysed is undoubtedly Instagram . This platform is one of the most prolific for brands when it comes to benin business email database establishing their image and working with influencers. In this way, Instagram maintained a 77% share of interactions, leaving Facebook behind with only 14%, equivalent to some 19,132,374 interactions.
On the other hand, Twitter comes in at the bottom in terms of the number of interactions, with 12,895,192, which represents only 9% of the results . However, companies such as KFC or Burger King have found in it an efficient way to connect with their audience, mainly using memes.
Thus, we can remember how in recent months the CM of KFC in Spain has managed to attract many followers to the brand's official page thanks to a strategy based on viral and fun content: memes, jokes and even trolling other users that have turned out quite well and has managed to stand out among the large number of brands that daily show their content on this social network.
According to the results of the study, the retail sector is the most prominent, accumulating more than 70 million interactions . Next is the Mass Consumption sector with just over 20 million interactions achieved on the networks. In addition, the Beauty and Cosmetics and Energy sectors have approximately 9 and 6 million interactions respectively.
If the retail sector stands out among those chosen, the social network that stands out among the platforms analysed is undoubtedly Instagram . This platform is one of the most prolific for brands when it comes to benin business email database establishing their image and working with influencers. In this way, Instagram maintained a 77% share of interactions, leaving Facebook behind with only 14%, equivalent to some 19,132,374 interactions.
On the other hand, Twitter comes in at the bottom in terms of the number of interactions, with 12,895,192, which represents only 9% of the results . However, companies such as KFC or Burger King have found in it an efficient way to connect with their audience, mainly using memes.
Thus, we can remember how in recent months the CM of KFC in Spain has managed to attract many followers to the brand's official page thanks to a strategy based on viral and fun content: memes, jokes and even trolling other users that have turned out quite well and has managed to stand out among the large number of brands that daily show their content on this social network.