Attract knowledgeable leads
Posted: Sat Jan 18, 2025 10:35 am
Content marketing, in addition to being positive for brand reputation, attracts and qualifies leads without the need for direct commercial intervention.
In a previous post, we highlighted the paradigm shift in marketing and explained that proactivity, information search and decision making fall directly into the hands of users (and not salespeople). This means that we don't have to have the sales team explain things that the potential customer can find on their own.
Thanks to the Internet, leads are the ones who use digital media to search for information on how to solve the needs or desires they experience. Search behavior tends to be exhaustive: people like to be well informed about the details of the product or service they buy denmark whatsapp number database are interested in buying; to do so, they look for opinions from other customers, watch videos of the product, read our ebooks, etc.
Therefore, a company that generates its own content often avoids having to repeat the same arguments over and over again. Good content marketing ultimately translates into better customers , who identify much more with the company's brand and philosophy.
On the other hand - and here we return to the first point - content allows the lead to have a high level of qualification when they decide to contact a salesperson, which will reduce the sales cycle considerably.
In a previous post, we highlighted the paradigm shift in marketing and explained that proactivity, information search and decision making fall directly into the hands of users (and not salespeople). This means that we don't have to have the sales team explain things that the potential customer can find on their own.
Thanks to the Internet, leads are the ones who use digital media to search for information on how to solve the needs or desires they experience. Search behavior tends to be exhaustive: people like to be well informed about the details of the product or service they buy denmark whatsapp number database are interested in buying; to do so, they look for opinions from other customers, watch videos of the product, read our ebooks, etc.
Therefore, a company that generates its own content often avoids having to repeat the same arguments over and over again. Good content marketing ultimately translates into better customers , who identify much more with the company's brand and philosophy.
On the other hand - and here we return to the first point - content allows the lead to have a high level of qualification when they decide to contact a salesperson, which will reduce the sales cycle considerably.