SEO specialists' reactions
Posted: Sat Jan 18, 2025 9:47 am
The changes to how new page titles are generated in Google search results have been somewhat controversial, especially since there have been some funny and bizarre examples of headlines over the past week, as you can see in the following examples:
I'd love to see examples where things go horribly wrong with recent changes, but most of the ones I've seen so far look pretty reasonable. (Also, I love seeing analyzes like yours about these changes!)
— John (@JohnMu) August 18, 2021
In the opinion of Juan González Villa , from Useo, in his newsletter 10 blue links :
» This time I can only be critical of Google. I don't like the update, and even less so how it has been communicated . If the justification is that webmasters make mistakes when putting in their Titles, you panama business email database can't just go and do worse. I don't think it's wrong to change a "Home" page, but it's not acceptable to change correct and relevant Titles for phrases that are not understood out of context, or that are cut off halfway because they contain special characters.
I understand that they are dealing with a colossal volume of Titles and that most of these bugs will be fixed soon, but Google is supposed to be able to test it and not release a bug-filled update. Perhaps they should have opted for a more gradual rollout, as they do with other updates. And once released, they should allow webmasters to specify that they do not want Google to modify their Titles, as Danny Sullivan himself suggested .
Google, for its part, assures that it is “improving and adjusting” the new page title system “based on feedback,” and promises to “continue working to improve it even further over time.”
I'd love to see examples where things go horribly wrong with recent changes, but most of the ones I've seen so far look pretty reasonable. (Also, I love seeing analyzes like yours about these changes!)
— John (@JohnMu) August 18, 2021
In the opinion of Juan González Villa , from Useo, in his newsletter 10 blue links :
» This time I can only be critical of Google. I don't like the update, and even less so how it has been communicated . If the justification is that webmasters make mistakes when putting in their Titles, you panama business email database can't just go and do worse. I don't think it's wrong to change a "Home" page, but it's not acceptable to change correct and relevant Titles for phrases that are not understood out of context, or that are cut off halfway because they contain special characters.
I understand that they are dealing with a colossal volume of Titles and that most of these bugs will be fixed soon, but Google is supposed to be able to test it and not release a bug-filled update. Perhaps they should have opted for a more gradual rollout, as they do with other updates. And once released, they should allow webmasters to specify that they do not want Google to modify their Titles, as Danny Sullivan himself suggested .
Google, for its part, assures that it is “improving and adjusting” the new page title system “based on feedback,” and promises to “continue working to improve it even further over time.”