The market opportunity in the field of data economy
Posted: Sat Jan 18, 2025 9:24 am
According to the McKinsey Institute for Economic Market Research , it is estimated that globally, AI productivity increases across all sectors could occur with an increase in the world economy of between 0.8% and 1.4% of global GDP per year.
«More than 2.5 trillion bytes of data are created on the Internet every day, and this figure is growing exponentially. Companies that are able to locate this data to use it to their advantage will be those that can guarantee their adaptability and survival in an environment that is evolving technologically at the speed of light. With Kraz, the Spanish indie digital marketing group is taking the leap outside its native environment and is aiming to reach all sectors of activity with Big Data, Advanced Analytics and Artificial Intelligence (AI) applications, which are almost infinite and applicable to all sectors ,» VIKO explains in a statement.
With a turnover of more than 10 million euros during the first canada business email database half of 2021 and a margin increase of 23% compared to the previous year , the Group is now betting on the data economy. Thus, it starts the last part of the year by launching this data analytics consultancy and with a forecast of continuing to grow for the third consecutive year.
It is clear that the relevance of data in the digital world is more than palpable, however, we often forget that other sectors also benefit greatly from it. In this regard, Rubén Ferreiro, President of the VIKO Group, points out that “ oil is no longer the most valuable resource in the world: it is data and it will continue to be valued more and more. Day after day we continue to discover new and fascinating uses in all types of sectors, which is why at VIKO we offer a comprehensive service that includes complex data projects, combining a high level of technical expertise with a deep understanding of the needs of brands.”
«More than 2.5 trillion bytes of data are created on the Internet every day, and this figure is growing exponentially. Companies that are able to locate this data to use it to their advantage will be those that can guarantee their adaptability and survival in an environment that is evolving technologically at the speed of light. With Kraz, the Spanish indie digital marketing group is taking the leap outside its native environment and is aiming to reach all sectors of activity with Big Data, Advanced Analytics and Artificial Intelligence (AI) applications, which are almost infinite and applicable to all sectors ,» VIKO explains in a statement.
With a turnover of more than 10 million euros during the first canada business email database half of 2021 and a margin increase of 23% compared to the previous year , the Group is now betting on the data economy. Thus, it starts the last part of the year by launching this data analytics consultancy and with a forecast of continuing to grow for the third consecutive year.
It is clear that the relevance of data in the digital world is more than palpable, however, we often forget that other sectors also benefit greatly from it. In this regard, Rubén Ferreiro, President of the VIKO Group, points out that “ oil is no longer the most valuable resource in the world: it is data and it will continue to be valued more and more. Day after day we continue to discover new and fascinating uses in all types of sectors, which is why at VIKO we offer a comprehensive service that includes complex data projects, combining a high level of technical expertise with a deep understanding of the needs of brands.”